All Posts Tagged Tag: ‘Project Devil’

AOL’s Tim Armstrong On: Project Devil, Patches’ Success & TechCrunch “Chaos”

Following up with their company’s financial earnings being released this morning, Tim Armstrong, AOL CEO and Chairman, and Arte Minson, AOL CFO, took some time this morning to conduct a Q&A with the media about the implications of the Q4 2011 report and to speculate on what AOL hopes to accomplish in 2012. Armstrong spoke at length about AOL’s marketing …

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AOL Launches New Display Ad Format

AOL said today that seven brands have signed on as founding partners for its new display advertising format called “Project Devil.”

Found partners include General Mills brands Cheerios, Pillsbury Crescents, Lexus, Macy’s, Procter & Gamble’s Olay, Sprint, and Unilever’s Suave Professionals.

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