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Online Viewing Becoming A TV Substitute

A higher percentage of people are going online to watch primetime TV shows, according to a new report from Integrated Media Measurement Inc. (IMMI).More than twenty percent of people view some amount of primetime television online. Within the group of online viewers, 50 percent are watching programming as it becomes available and are using the computer as replacement for the television set. The other 50 percent are using the Internet to watch previous programs they missed, or to re-watch clips of episodes they have already seen.