I took a drive out to Palm Springs Tuesday and spoke at the Search Insider Summit at the beautiful Miramonte Resort and Spa in Indian Wells. I was very tempted not to come back till Sunday!!!

Bill Flitter of Pheedo did a sterling job of getting the audience out of ‘one-way presentation’ mode and into participatory mode. His chart on how our use of media has evolved from the one-way monolog of one to many through interactivity into the dialog of social media and many-to-many was an excellent opener.

Chris Heuer of Social Media club then covered the broad view of what social media and why it’s important to marketing today. See his slides at the Social Media Club blog. Chris spoke about the need to do knowledge marketing – giving your public the inside knowledge about your products and services and encouraging them to share this info.

My section was about

1. How social media sites are gathering and funneling traffic online. The HitWise report revealed that in September 1 in 20 web visits was to one of the top 20 social networking sites and that sits like MySpace are driving taffic to Google and other comeercial sites.

2. A case study on how one company implemented knowledge marketing and content syndication using social media elements with PRESSfeed. Since many marketing and PR folk are not technically adept, a service like PRESSfeed makes it simple to implement these new technoliges. All you have to do is cut and paste your content into the system and it is uploaded to your website, syndicated in a feed and it has all the social media bells and whistles like Technorati tags and social bookmarks.

We had only 45 minutes for the session and there is so much more to talk about. I have spoken on social media three times in the last two weeks – it seems there is a growing interest in the subject

I am planning a series of social media training webinars in 07 . subscribe to this feed if you want to be informed of the dates.

You can access my slides and whitepapers on the PRESSfeed resources page

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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.

The company offers a service that allows anyone to quickly convert any web content to RSS. It’s a great opportunity for companies looking at ways of syndicating their content without having to start a blog or hire a developer.

Now there’s no excuse for not syndicating your press releases or new product additions.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Who showed up for the first meeting of the Social Media Club tells a story.

Who was paying attention to the uses of Social Media in PR and ideas for the formating of press relases online?

Traditional media The San Jose Mercury and the SF Chronicle

PR Newswire – Mark Nowlan, senior VP of Marketing and Communication flew out from New York for the meeting

The Weblog Wire – A new wire service for bloggers

Thought leaders – Jen McClure of the Society for New Communication Research, Todd Defren of Shift Communications

RSS providers – PRESSfeed

Small agencies – Future Works, San Jose; Topaz, Boston; Expansion Plus, LA, Pat Meier Associates, San Francisco

MIA:

Who should have been there?

Large PR agencies – Edelman A&R has offices close by

Corporate PR people – there are heaps of big tech companies right in the area

Yahoo News – they have the biggest online news audience right now and we were meeting practically in their backyard.

Google News – The Googleplex is a stone’s throw from where we were

Business Wire – they are currently developing new media and SEO options

Social Media Clubs will be launched in LA, Boston and Florida. Expansion Plus and PRESSfeed will be hosting the first one in LA mid September. If you are in the LA/Ventura/OC area and you’d like to attend, send me an email.

Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.

I guess when you are an old hat at this, and you have all the bits and pieces already in place, it’s a breeze. But this is our first time, so we have had to get it all together from scratch.

We are very pleased with our postcards and our banner. We have it all under control now – well almost all.

It’s exciting really – we are looking forward to the show and the networking. We hope to meet lots of people and getting more visibility for the use of RSS as an SEO tool.

Here ‘s what Rok Hrastnik, author of Unleash the Marketing Power of RSS, says about PRESSfeed:

“Normally outsourced solutions like this make your life easier but disregard the SEO benefits of RSS. PRESSfeed fixes this problem by providing a well-rounded solution that brings you the best of both worlds.

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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.

I just watched the Day of the Longtail video on YouTube – it made my day

If you want to know what they are up to and how it’s affecting your business come to the news search session at SES on August 8th.

Thanks to Joel from PRESSfeed for senfing me the video link

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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.