press releases Articles

Insight Into Google Via Press Release Analysis

Would it surprise you to know that Google has dedicated less and less attention to “search” over the years?  Conversely, the company’s talking more about “revenue.”  These, anyway, are the conclusions that one might draw using Philipp Lenssen’s Google Press Release Analyzer.

Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.

Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

Optimized Press Releases Beat Trade Publications

The most used content type among knowledge workers for business purposes has switched to press releases.

Stop the Presses … Press Releases Are NOT Dead

While we go through the many iterations of “the press release is dead” or “the press release must change” some funny news comes from InformationWeek today.

Press Releases Beat Trade Magazines

The ever-slimming trade journal may become even thinner, as more professionals in a variety of fields choose the Internet over print for their information needs.

Press Equalizer Review
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Have you ever heard of Press Equalizer? I hadn’t but I am so grateful to the friend that tuned me onto it!

The New Press Release?

While some may want the “press release is dead” meme to end, the discussion could wind up producing some worthwhile ideas.