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PubCon – AOL’s Melanie Mitchell

PubCon – AOL’s Melanie Mitchell

By Lee Odden December 7, 2007

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be.

Google Presents PowerPoint Alternative
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The rumored arrival of a Google option for creating and viewing slide-based presentations became fact with the debut of its newest feature on Google Docs.

Google Presently – Presentation App

The Inquirer reports that Google may soon deploy slideshow presentation creation and display software which they’ll call “Presently”. This application was apparently developed out of code that Google got with their acquisition of Zenter and Tonic Systems earlier this year.

The new presentation software will join the other Google Apps suite of products which include Google Spreadsheets, Google Write, and Gmail.

Google Optimizes Website Optimizer

A handful of tweaks to Google’s Website Optimizer tool have arrived as the product’s first major update, based on user feedback.

Cutts: I’d Still Pick Dashes

Matt Cutts posted several pointers from his WordCamp 2007 talk, including some more commentary about underscores versus dashes for URL formats.

Google’s Search Developments Explained

Sean Ammirati has a good summary of Google VP Udi Manber’s presentation at Supernova. Here’s what caught my attention…

Google Drinks Tonic, Readies Presentations

Google added another piece to their Frankenstein-ish productivity suite by acquiring Tonic Systems for its technology, which will allow Google to add a PowerPoint competitor to its Docs & Spreadsheets product.

SES – Mobile Search Site Creation and Optimization

The following is coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing.

Advanced PR Tech Chicago
After getting into the Chicago Hilton, a familar place from SES conferences, I walked the 3-4 blogs to the Columbia University campus where Bulldog Reporter was holding the Advanced PR Technology event. Greg Jarboe and I switched the time of our session with Katie Paine so she could make a plane to Dubai.

Overload of Social Media

At LIFT we talked about Internet addiction, that turned into an article on the BBC. I spoke up and said that my addiction got me lots of benefits. More friends. Invites overseas. And lots of interesting experiences including dinner with Douglas Engelbart (still one of the highlights of my tech tour).

Madison AdFed Presentation and Resources

Well, I just finished delivering a presentation for the Madison, Wisconsin Advertising Federation.

Taatu: Another Virtual World

Second Life is the virtual world that’s getting all the attention these days, especially in the English-speaking world.

A Plea: Don’t Overthrow King Content

Traditional media powerhouses, who spent the better part of the 20th Century perfecting content production and distribution, will have to change everything or risk being left behind. But there are some old-world moves, according to Bear Sterns, that will keep them afloat in a world to be ruled by Google and Yahoo.

PubCon: PPC and Landing Page Optimization Notes

First up is Christine Churchill (who’s a great speaker by the way).

The Microsoft Max Project Is Over

Microsoft MAX, one of the very first examples of Windows Presentation Foundation in action has sadly concluded, however I’m sure we will see even more powerful things emerge from this closing soon, especially from Windows Live!

Atlas – the AJAX Engine for ASP.NET

Atlas is an ASP.NET control collection for creating AJAX enabled websites. It is also developed by the man who brought us ASP.NET some years ago, the one and only Scott Guthrie.

Why Designing a Good API Matters

Joshua Bloch has a good presentation outline called How to Design a Good API and Why it Matters.