All Posts Tagged Tag: ‘Presence’
The letter has it all – bold print, bullet points, and italics. It’s 1,200 words long. And it’s signed by billionaire Rupert Murdoch. That’s right – Murdoch’s most recent communication regarding a Dow Jones takeover has been published by The Wall Street Journal, a Dow Jones property.
Which may not have been what the billionaire intended. “We are disappointed, as I imagine you are, that the details of our proposal and the discussion of the merits of a potential combination have become a matter of public debate,” he wrote to the Bancroft family (which owns Dow Jones). Yet the letter was unfailingly courteous, and modesty ruled the day.
Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.
In marketing, with few exceptions, there’s no umbrella or blanket model that can be applied. Even if Coca-Cola’s omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.
Search engines have been around long enough for traffic-minded marketers to whittle down SEO and SEM to a near science – okay, an exact science sans the key algorithm variable. But what is known about optimizing video content on YouTube? Next to nothing, that’s what.
That doesn’t stop the especially enterprising from trying to figure it out before the traditional advertising companies do, though. As far as the SEM community goes, they may soon claim YouTube optimization (or video optimization if you prefer) as their inherent turf.
Line56 published an article Monday talking about presence becoming a more important part of IBM’s collaborative environment.
Our trusty Doug Caverly woke up this morning on California time and hoofed down to the Search Behavior Research track at the Search Engine Strategies conference in San Jose. After grooving a little too much to the Radiohead intro, Doug relays insight from Yahoo’s Anne Frisbie.
Many constantly hail new developments by Google and Yahoo. Nearly every day, the two companies offer some sort of new development for their portal services. Some industry watchers have counted Microsoft out of the Internet market for the most part, suggesting they’re choosing to bow out of the war. Here’s the secret though, they’ve already won the Internet war.
Albridge Solutions (formerly StatementOne Inc.) has strengthened its position as the principal provider of financial reporting, accounting and data solutions among financial institutions and independent brokers as new clients and business alliances deepen Albridge’s presence in the market space.
As companies that conduct their business online have proliferated, hosting of those websites that provide the primary point of contact for transaction of business has become highly mission critical; having these sites go offline or perform poorly not only loses revenue but also detracts from the company’s image and loses customer loyalty.
A client of mine is developing a large portal site using Oracle 9i AS and has asked me whether this program will have any effect on the search engine presence that their site already maintains. Can you tell me whether there are any issues I have to consider in optimising this site for the search engines (above the normal considerations) and what limitations the software might bring in this area.
Many thanks indeed for any help you can give.
Someone once asked in the Marketing Challenge Private Site’s discussion forums, “What’s the number one reason a business should have a web presence?” This is a fascinating question because, very often, many businesses (particularly with those I’ve consulted in my practice) have no clue as to why they are online. Yes, it is a new medium that’s affordable, more effective and wrought with opportunity — especially for smaller businesses.
Have you been worried about the dot-com crash and the future of your website?
Part of the success of most home-based businesses is their web presence. After all, you want to benefit from the global exposure, reduced marketing expenses, and low entry costs. But to receive those benefits, you must first get your web site off the ground which means you need to select an effective domain name and find reliable web hosting.
There are many ways to establish your web presence. In this article I would like to mention one of the ways to start and establish a successful web presence. I am not going to talk about becoming a reseller but a fully, properly working, financially independent and successful netpreneur.
12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers.
Marketing on the Internet is not really a choice anymore, but has almost become a necessity in today’s marketplace. No company can afford to ignore the fact that online marketing is now a multi-billion-dollar business. Those businesses without an online presence are missing out on a goldmine of potential customers.
Instagram’s anti-nudity policy and the backlash toward it have been well-documented. But now it appears that maybe, just maybe, the company has thought about rethinking that? Probably not – for plenty of reasons that mostly deal with advertising and its parent company Facebook. But according …
It’s been a big year for Facebook Messenger, which continues its transition from a simple instant messaging app to a platform for business and more. A new partnership with Pro.com will now even let users tap Messenger to get instant pricing and appointment scheduling with …
There’s a striking lack of diversity in the tech world, and this is a well-documented fact. The biggest names in the business – Facebook, Google, Twitter, etc. – have all put out diversity reports over the past few years that show this, and all have …
Facebook is reportedly rolling out verifications for local business pages in the United States, United Kingdom, Canada, Australia, and New Zealand. Now local businesses will be able to represent themselves on the social network in a manner that shows that they’re the real deal and …
Streaming music platform Pandora has just announced it has acquired ticket-selling site Ticketfly, in a deal valued at around $450 million. Pandora says it will help in “achieving Pandora’s mission to help artists find their audience and help listeners find the music they love—whether it’s …
On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers’ ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or registrations. The company says it’s …