WebProNews

Small Biz Has An Attitude About Search

Though the small and medium business (SMB) market has a handle on the importance of a website, nearly six out of ten are not actively doing search or other types of online marketing.

SES: Search As A Branding Vehicle

It's official, search advertising isn't just junk advertising (read: direct response, a la junk mail) anymore, it's a key element in branding, or as they call it in San Jose, a "branding vehicle."

Murdoch Would Bolster WSJ's Digital Presence

The letter has it all - bold print, bullet points, and italics.  It’s 1,200 words long.  And it’s signed by billionaire Rupert Murdoch.  That’s right - Murdoch’s most recent communication regarding a Dow Jones takeover has been published by The Wall Street Journal, a Dow Jones property. Which may not have been what the billionaire intended.  “We are disappointed, as I imagine you are, that the details of our proposal and the discussion of the merits of a potential combination have become a matter of public debate,” he wrote to the Bancroft family (which owns Dow Jones).  Yet the letter was unfailingly courteous, and modesty ruled the day.

Women in Search: Techie or Tacky?

At Chicago SES, I had the pleasure of attending the first women in search luncheon hosted by Ylayn Meredith Ousley, SEOFan Girl, at a beautiful white table cloth restaurant. It was far and away the most unique event that I attended – a celebration of women in search. It was a chance to enjoy the companionship of other successful women who share a passion for search.

Yahoo Checks Out PayPal For Payments

Yahoo and eBay announced the Yahoo PayPal Checkout Program, which users of Yahoo Search will encounter as little blue shopping cart icons in the search results.

Did Jaiku Tip the Tuna?

Did Jaiku tip the tuna Sunday?  Leo Laporte  jumped ship from Twitter to Jaiku, his 4,000 followers followed. 

Travelocity: 96% Of ROI From Branded SEM

Travelocity's chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity's conversions came from branded keywords used for paid search.

Know Thy Market: Beyond The Click-Through

In marketing, with few exceptions, there's no umbrella or blanket model that can be applied. Even if Coca-Cola's omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.

The New Frontier: YouTube Optimization

Search engines have been around long enough for traffic-minded marketers to whittle down SEO and SEM to a near science – okay, an exact science sans the key algorithm variable. But what is known about optimizing video content on YouTube? Next to nothing, that's what. That doesn't stop the especially enterprising from trying to figure it out before the traditional advertising companies do, though. As far as the SEM community goes, they may soon claim YouTube optimization (or video optimization if you prefer) as their inherent turf.

Presence - Useful For Webinars?

Line56 published an article Monday talking about presence becoming a more important part of IBM's collaborative environment.