All Posts Tagged Tag: ‘pr’
I’m about half way through “Word of Mouth Marketing: How Smart Companies Get People Talking,” by Andy Sernovitz. I’m not ready to post a review just yet, look to Chris Thilk for that.
On November 1, I posted an item to this blog, part of the ongoing Edelman/Wal-Mart kerfuffle. In that post, I noted that the interview Edelman CEO Richard Edelman gave to IT World would be dissected, “the group of bloggers who don’t like PR people being in the blogosphere,” as Richard put it. In response, Amy Bellinger commented:
You know, doing the PR blogger tour – or, well, just meeting other PR bloggers at a few past PR events – people ask me “why are you so hell bent on issues” or “what does it matter” when speaking about PR blogging, and the purity and honesty I demand from myself (at least try) and I demand of others.
Part of any good PR person’s job is to stay up on current events. Some may assume this job is even harder with the advent of blogs. While the quantity of content does increase, you can still work smart and not hard to collect and process only the news relevant to you and your target clients/industries.