"Blogs, message boards and discussion threads can reveal invaluable information about how messages are resonating, what customers are saying about an organization, who is buzzing about a brand, and when a crisis situation is about to develop," said Allison Murphy, PR Newswire.

"However, sorting through the reams of information in the social media universe and then analyzing the data in an effective manner can be an extremely daunting task. With the launch of the Social Media Metrics service, communications professionals can now efficiently and intelligently analyze how key audiences and the public in general are reacting to and even dictating how their organization and brands are portrayed within the various online and social media circles."

Social Media Metrics tracks more than 20 million blogs, 5 million forum posts, and 30,000 online news sources, social networks and microblogs. User can create their own customized searches to track keywords related to an organization, industry and competitors.

Once a user establishes search criteria, Social Media Metrics provides intelligence on the data it tracks though a series of analytical tools. Key features include "Authority Score" which offers details about the impact of a blog or social network on a brand or message by providing the number of inbound links from other social media sites.

The "Top Topics Report" flags the most frequently discussed topics about a brand or its competitors. The "Sentiment Report" offers insight about whether discussions are positive, negative or neutral. The Sentiment Report tool can create alerts about negative mentions and warn the user that a crisis could be brewing.

"The longer it takes to respond to a negative situation that may be developing on social media channels, the worse the situation is going to be," said Murphy.

"An alert dedicated only to negative mentions helps to ensure that users can respond to potentially explosive situations before they spin out of control."

This new social network will allow corporate social responsibility experts to congregate and share your expertise with your peers and with the media.

The new Corporate Social Responsibility sits amongst the other channels within ProfNet. PR Newswire describes it as a place “where experts in diversity, philanthropy, socially responsible investing, environment, human rights, workplace issues, business ethics, community development and corporate governance, can connect directly with journalists who are working on relevant stories, in addition to interacting and sharing ideas and information with each other.”

According to PR Newswire, starting right now, ProfNet is “transmitting daily media opportunities on CSR-related topics” to communications professionals representing ProfNet experts. In addition, CSR experts that are paying members of ProfNet can create profiles within the ProfNet database for access by media and other experts. Subscribers to ProfNet search the database using keywords such as environment, green business, and sustainability to find these profiles and connect with experts directly.

Comments

Purchase prices remain undisclosed, so comparisons between the three remain impossible.  Without those dollar signs, it’s also a bit harder to judge the group’s importance as a whole.  But Mark Hefflinger reports, "Manny Ruiz, president and co-founder of the three Miami-based businesses, as well as senior management, will join PR Newswire and lead the company’s efforts in the Hispanic marketplace."

So this at least gives a clue that there might have been some sort of three-for-the-price-of-less-than-three deal in place.

In any event, Charles Gregson, PR Newswire’s CEO, made clear in a statement, "The services of these companies represent a full scale Hispanic communications platform that runs the gamut from Hispanic press release distribution to news monitoring and online marketing."

So it appears that the move towards online news resources is continuing, and so is the move to cater to Hispanic markets.  Not too long ago, Google Print Ads defied one trend but embraced the other by making its first deal with a Spanish-language publication.

MediaSense Blog Measurement Tool Debuts

The subscription-based MediaSense Blog Measurement service will delve into the sometimes murky and always widespread conversations of the world of blogs and other consumer-generated media. Clients will be able to find out what people have to say about their brands.

The aphorism about knowledge equaling power has become more of a truism in the 21st Century. Problems arise when trying to sift the more useful knowledge about people discussing brands from the many disparate conversations taking place online.

Specialized services have evolved to focus on intelligence gathering from blogs, and Umbria has been among them. Their technology will be at the core of PR Newswire‘s MediaSense Blog Measurement service.

PR Newswire said the Blog Measurement service will be available separate from or bundled with their MediaSense product. More details arrived from them in a statement about the deal:

Reports are delivered monthly and contain an evaluation of media coverage based upon several measures including volume of coverage, coverage by media type, tonality (positive, negative, neutral), the presence of key corporate messages within articles, the overall quality of coverage based upon an article

]]> http://www.webpronews.com/mediasense-blog-measurement-tool-debuts-2007-05/feed 0