PPC Articles

PubCon: PPC and Landing Page Optimization Notes

First up is Christine Churchill (who’s a great speaker by the way).

AdWords and History of PPC Price Inflation

Detlev Johnson, in the SearchReturn email newsletter, weighs in on the subject of landing page quality algorithms by turning to a history of paid search price increases:

The Four Es of a Successful Pay-per-Click Advertising Program

The good news: you can setup and manage a pay-per-click (PPC) advertising program on Google, Yahoo! or MSN within minutes.

SEM Services: Trends and Predictions
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The search engine marketing industry is consistently evolving, sometimes at a pace that makes it hard to believe that search engine marketing services can stay on top of all the latest developments.

Blogs, PPC and MySpace for Online Marketing

Kauffman eVenturing is featuring several new articles focused on helping entrepreneurs evaluate different aspects of online marketing, from search engine optimization and key word advertising to blogging, online publishing and using eBay as a distribution channel.

PPC Patent Bid War On The Horizon

According to a couple of sources, there are some very early patents (filed in 1996 and awarded three years later) on pay-per-click advertising that could spark a bidding war. The patents cover systems and methods for online advertising rather than the technology for it, and have been dormant for years after the filing company went under.

Yahoo! Sued Over PPC Ad Placement
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Yahoo!’s got some splainin’ to do after a lawsuit filed in New Jersey alleging that the search marketing company not only charged premium PPC rates for ads appearing on spyware, typosquatter, and parked domain sites, but also pumped up the volume of ads served to boost financial reports.

WebmasterWorld Boston 2006 Pubcon Wrapup

This year’s Pubcon in Boston was held at the Elephant in the Castle, a good sized Boston bar/pub.

A Common Language for Online Advertisers

Coming from a background of more traditional media, I was used to everything being called the same thing.

Google Local Business Ads Launched

We had a few details ealier this week of Google plans to allow images and logos inside pop-up balloons on Google Local.

Thinking Beyond PPC Bidding Wars

While bidding war tactics are intriguing to learn about, the costs of engaging in bidding wars are high, and these costs extend beyond the extra money marketers must pay to the search engines to engage in them.

Brands, Blogs & Search in 2006

The Magazine DM News publishes a supplement called “Outlook” each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing.

Google’s Keyword Suggestion Tool – A SEO Tool in PPC Clothing

At Danny Sullivan’s Search Engine Strategies keynote speech he lamented that the industry is so fragmented.

Another Online Advertising and PPC Search Marketing Option

One Pay-Per-Click (PPC) Search Marketing option that you may not have considered is LookSmart. Sure, you may not hear about them as much as your Googles and your Yahoos, but that doesn’t mean that they can’t be just as effective.

Bring PPC Management On Home

Dana Todd talked about bringing PPC campaigns in-house at PubCon and the intricacies of staffing and managing them once they arrive.

Avoid Duplicate Content Penalty on PPC Landing Pages!

There are recent posts in marketing forums worrying over “duplicate content” penalties concerns when creating pages intended as Pay-Per-Click landing pages. First a couple of definitions:

Designing Effective PPC Campaign Strategies and Tactics

As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential.

Does SEO Offer Higher ROI Than PPC?

Which method of search marketing provides a higher return on investment rate? Is it search engine optimization or does pay-per-click advertising pay higher dividends…?

SES-A Better PPC Campaign

Keyword aficionados Matt Van Wagner and Tim Ash had a few key words of their own at the Search Engine Strategies Conference about creating an effective pay-per-click campaign. The keywords of their delivery: slow down, organize, track, evaluate, and adjust.

Google AdSense Fraud – How to protect Your PPC Account
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It’s worthwhile to examine Google’s definition of Google AdSense and Click Fraud , before delving deeper into “AdSense Fraud” .

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.