PPC Articles

Which adWords Topics Got the Most Attention in 2007?
Which adwords topics got the most attention in 2007? Here’s my top 5 list. What have I missed and what will be important in 2008?

Report: Nearly 90% Don’t Pay Attention to PPC Ads
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The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

SES – Automated PPC Bid Management
PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage.

But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors.

Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

SES – Managing PPC for Multiple Clients
This session will define and discuss industry best practices in Pay Per Click Account Management as well as discuss geographical ad targeting, best use of ad spend per keyword, targeting competitive vs. niche keywords, and managing multiple clients while using multiple ad tracks (AdWords, YSM, AdCenter, etc.)

Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

SES – PPC on Influential Blogs
While most marketers are familiar with Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter, there are a number of new PPC advertising alternatives on influential blogs and social networking sites.

This session will introduce you to some of the more innovative ways to run conversation-level ad targeting on influential and behaviorally and contextually targeted sites.

Moderator: Greg Jarboe, President and Co-Founder, SEO-PR

Lyris Launches BidHero PPC Solution
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At the end of October, J.L. Halsey Corporation changed its name to Lyris, Inc.  On Tuesday, the company partnered with Trellian.  And now it’s released a PPC campaign management solution called BidHero.  Busy, eh?

UK’s First Site That Searches Both Google & Yahoo

Searchboth.co.uk is a new site that allows you to search both the Google and Yahoo search engine at the same time.

Organic SEO vs. PPC?
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So, what’s it going to be?  Spend the time and effort cultivating your organic search engine marketing plan or just offer up the cash and invest in a pay-per-click program? Which is better for you?  Both?

Pay Per Click Party Over?
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First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web’s highest business achievement to date. Google has become an international corporate icon worth more than some of the most famous name brands of our generation like Disney, McDonalds and Hertz.

Sellers Upset With eBay’s Off-Site Ads
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eBay’s reintroduction of offsite advertising is a burr in the saddle to many e-tailers there. Though it was there once before, back in the late Nineties, Google and Yahoo’s contextual ads are so dead-on that sellers fear they are losing business because of them.

We Need a Detailed Picture of Click Quality

Making recent headlines has been a heated debate between a click fraud auditing vendor, Tom Cuthbert of Click Forensics, and Shuman Ghosemajumder, head of click quality at Google.

PPC Classroom Review

A major grouse I have with “shopping comparison sites” is that there’s often no “comparison” involved. They’re usually just a bunch of scraped data from affiliate datafeeds. There’s no “opinion” or comparison of the pros and cons of the product. Just a pile of digital trash on the information highway in my opinion.

Funniest PPC Keyword Mistake Revealed

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot.

Prices for the most coveted keyword phrases are rising and the overall cost of a PPC campaign in a competitive industry can be downright outrageous, with major corporations spending tens thousands of dollars a month on Pay Per click Advertising. Couple the high cost of a PPC campaign with someone doesn’t know how to manage a PPC campaign properly and it’s downright dangerous.

I’ve Had It With Google Conspiracy Theories
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Okay people, enough is enough.  I can’t go through a day anymore without reading some article or other about how Google has been seduced by the power of the dark side.  It’s debunking time. 

PPC Traffic; International YouTube; Safer Results

SERoundtable looks at a WebmasterWorld thread to find out What Type of Traffic Can You Expect from Yahoo Ads Compared to Google Ads.

Google vs. eBay: Round 6?

Here’s the blow-by-blow so far:

2006: eBay owns PayPal. Google starts Google Checkout (June 2006). eBay bans Google Checkout (July 2006).

Seven Good PPC Habits Has One Surprise
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John Ellis’ list of the Seven Habits Of Highly Effective Pay-Per-Click Advertisers includes one that runs counter to the promises made by many SEMs.

Re-Upping Your Google Adwords Certification

If you earned your Google Adwords certification close to when the program was launched, it’s about time to re-take your test, and prove you’re still qualified.

Does AdWords Campaign Age Affect Traffic?

There’s sometimes a start-up period for a new adWords campaign when ads aren’t shown for all keyword matches and so the traffic is lower than it “should” be.

I covered it in this post on what to expect from a brand new PPC campaign.

Small Businesses Don’t Get PPC Matching Options

Now that I am back in the office after a short hiatus due to my new baby, things are picking up again. I have looked at 6 small business PPC accounts in the last two days for potential clients. Not one of them had anything but broad match in use. Almost no negative keywords existed in any of the ad groups or campaigns. Also every single one of them had content targeting turned on which was performing terribly and sucking up some major budget.

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