All Posts Tagged Tag: ‘PPC’
As far as most advertisers are concerned, there are really only two pay per click search engines that deserve their attention – Google’s AdWords and Overture (owned by Yahoo!). After all, these are the most popular search engines that dominate the industry in terms of traffic, technology, and popularity.
A note in the MediaPost column discusses the recent rise in revenue for marketers advertising in search engines …
Rather than build an index of the entire Internet from the ground up, meta-search sites like WiderSearch.com create an umbrella of results from a number of different search engines.
Pay Per Click Search Engine ads are one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine PPC Search Engine advertising accounts 2 billion dollars/year which is expected to increase to 8 billion dollars by 2008.
Over the past few years I’ve modified my approach to Pay Per Click (PPC) Marketing in response to the popularity of PPC and all of the great technological advances in Overture and Google AdWords.
When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.
PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then have their site ranked #1 in the PPC Search Engine results for a certain keyword followed by the second highest bidder for the same keyword followed by the third highest bidder for the same keyword, etc.
Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant influence in the search engine industry over past couple of years. Whilst a traditional search engine optimisation still remains the online marketing strategy number one, more and more e-marketers discovering the potential of online advertising campaigns. Properly designed and managed, PPC campaign can deliver highly qualified visitors to your online shop.
Although praises of pay-per-click advertising on search engines is on the rise, profitability is becoming increasingly difficult to achieve according to a leading direct response television advertising agency.
Unless search engine marketing is your full time job, you’re probably not getting the best results possible from all search marketing opportunities. Most marketers only have a couple of hours per week to keep up with their keyword buys and thats just not enough time to really get the best results.
With reports that over 50% of PPC ad revenue comes from fraudulent clicks, it appears that the Google/Overture cash cow may be experiencing some growing pains. Around the search engine forums, quite a few posters have reported that their keywords are getting a large number of clicks, while receiving very little conversions.
Search Engine Optimization (SEO), Inc. announced today that its unique Web analytics approach to search engine optimization has helped its customer SaveOnConferences.com.
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a normal discrepancy between the publisher’s and advertiser’s campaign statistics; not so good news for the traffic buyers. This error margin is a fertile soil for a traffic inflation cottage industry (see Brittany Thompson’s recent article PPC Guerilla Tactics in WebProNews).You know there is a problem when Google in its pre-IPO filings cites click fraud as one of the potential risks investors should worry about.
If you are looking to spend some of your advertising dollars on Pay Per Click (PPC), but don’t care for the high prices of Google and Overture, you may want to take a look at some of the other PPC engines out there.
In what may be a response to Google allowing bidding on trademarked keywords, or merely for the purposes of preserving their trademark, Overstock.com has sent an email to their affiliates demanding that they stop bidding on Overstock’s trademarked keywords.
Why pay more “per click” when you can “bundle” your most profitable affiliate programs, into a well-presented website?
Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular, Google AdWords and Overture.
For the beginner, understanding PPC (Pay Per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ranking in the top spot, the learning curve is quite substantial. So why would anyone go to the trouble?
Admittedly I’m not a residential expert in other PPC engines beyond Google’s AdWords. My time has great value and as such I put effort into what will provide the client the most return – not just any return. Notwithstanding – opening the door to PPC where a client has not ventured before allows them to reproduce these achievements in do course – should they desire… I don’t do professional spoon feeding.
Greg Sterling, the Senior Vice President of the Kelsey Group, the prominant “provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media,” answered some questions about the upcoming PPC offering from Verizon.
PPC market leaders change look
Recently Google Adwords and Overture, leaders of the PPC market with a total of 90% of the market, changed their interfaces and upgraded their systems. This article will discuss these new changes, why there was a need for change, and will also analyze what this means for the PPC customer.
Good thing you don’t have to be rich to make it work for you. Pay-per-click search engines are one of the best ways to get targeted traffic to your site – and for just a few pennies, too. I’m usually pretty cheap when it comes to paying for advertising … but this is one place where I’m happy to make the investment.
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
It has been interesting to observe changing trends on the Internet, particularly in Marketing and especially with search engines. To maintain my business and my clients businesses in competitive mode, it’s been necessary to keep one step ahead of changing technologies, keeping up with the Jones’s doesn’t seem to work well on the Internet.
I use Overture, Sprinks and Google Ad Words, and my main keywords are: the guess who, harry manx, valdy and randy bachman, to name a few. They are generating traffic but sales are very low. So low I haven’t bothered doing an ROI calculation. Your assessment would be most welcome.
I read in WebProNews that you might do this for some of us. We welcome anything you can possibly offer on our “unfortunately” FRAMED site. Our owner is just adamant that he wants to keep it that way. I’ve utilized the “no frames” tag on the index page and copy and paste the entire real page there as well as on the real page. I’ve cut down our keywords to about 12 of them…but we are a pawn shop and sell so many things that I just about CAN’T narrow them down to 3. We gotten listed in the engines all over the place for the public information pages I’ve created, and that helps…but I just can’t seem to get much action on the ones like pre-owned Rolex watches and jewelry. Thanks for considering it.
Neal Lebar answers questions like “how do I build and launch an effective campaign? How do I choose keywords for a campaign? What does it take to become successful on pay-per-click (PPC)? What types of business models are thriving with PPC? Who are the PPC providers and where do they fit in the puzzle?”
If you’ve been following the search engine industry lately, you’ll know that Pay-Per-Click (PPC)is a fast growing trend. Nearly all of the major search engines and directories have now integrated one type of PPC or another into their search results. At the moment Overture.com (formerly GoTo) is the clear leader in the PPC field, with an estimated 90% of the total PPC search market. But others such as FindWhat, Kanoodle and eSpotting are slowly catching on.
Which Engines Should You Use?
Following Goto.com’s (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 pay-pay-click startups have sprung up.
Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site. Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!