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Block Advertisers From Your Google Search Results Block Advertisers From Your Google Search Results

If you don’t want to see more ads from a certain advertiser in your Google search results, it appears that you can now eliminate them. At least some users can, for some ads. It’s unclear whether this is a test …

Bing And Yahoo Advertisers Get New Tools Bing And Yahoo Advertisers Get New Tools
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Microsoft is talking about some new features it has for adCenter. “Over the last two weeks, adCenter has released its latest round of pre-holiday features, all delivering on advertisers’ wish lists of improving campaign performance, increasing volume, and simplifying processes …

How To Connect Your Google+ Page To Your AdWords Campaigns How To Connect Your Google+ Page To Your AdWords Campaigns
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As you may know, Google lets you tie the +1’s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your …

Google Reviews Paused Ads Google Reviews Paused Ads
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Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage …

Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst
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When Microsoft and Yahoo partnered in a search alliance just over 2 years ago, there were some naysayers, but there was also some optimism. The companies hoped that it would put them in a better position against Google.

+1 Button on AdWords: Paying for What You Could Get for Free? +1 Button on AdWords: Paying for What You Could Get for Free?
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Before Google unleashed its new social network Google+, it launched the +1 button, which appears on content sites across the web, in Google search results, and on Google’s AdWords ads. Now that the button appears in the Google+ stream as …

AdWords Express (Formerly Boost) Launched for U.S. Businesses AdWords Express (Formerly Boost) Launched for U.S. Businesses

Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers …

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks? Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?
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In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google’s word for it anyway. Google says its statisticians have run over 400 …

Should Google Display Click Counts on Ads? Should Google Display Click Counts on Ads?
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Google is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It’s unclear how widespread the testing is, and whether or not Google will actually turn this into an available feature on …

Microsoft adCenter Getting Some New Local Features Microsoft adCenter Getting Some New Local Features
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Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new local search ad attributes, and “Bing VIsion”. “These new mobile local ad …

Is Search Advertising the Worst Form of Advertising? Is Search Advertising the Worst Form of Advertising?
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What is the best form of advertising? Not search, according to a report published this week. In fact, Josh Shatkin-Margolis of AdAge goes so far as to call search the “worst form of advertising”. Do you agree? Tell us what …

Google AdWords Instant Previews Could Save You Some Money Google AdWords Instant Previews Could Save You Some Money

Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results. These let the user click the little magnifying glass to get a visual preview of what the site will look like …

Irrelevant Keywords Can Be Costly
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Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable. 

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
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The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

Reducing the Yahoo-to-adCenter Campaign Friction

As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smooth has the transition been for advertisers? 

Microsoft Extends adCenter Support Hours During Transition
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher. 

Google Rolls Out AdWords Campaign Experiments Across the Globe

Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was announced in June as a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. 

Google Expands “Analyze Competition” AdWords Feature
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A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.

The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature is available for all English language accounts.

AdWords Campaign Experiments and Trademark Policy Changes
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Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.

Google Launches New Image Search Ads

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.