Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers …

In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google’s word for it anyway. Google says its statisticians have run over 400 …

Google is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It’s unclear how widespread the testing is, and whether or not Google will actually turn this into an available feature on …

Microsoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new local search ad attributes, and “Bing VIsion”. “These new mobile local ad …

What is the best form of advertising? Not search, according to a report published this week. In fact, Josh Shatkin-Margolis of AdAge goes so far as to call search the “worst form of advertising”. Do you agree? Tell us what …

Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results. These let the user click the little magnifying glass to get a visual preview of what the site will look like …

Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable. 

The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smooth has the transition been for advertisers? 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher. 

Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was announced in June as a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. 

A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.

The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature is available for all English language accounts.

Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.

Google began rolling out a new design for its image search today, and along with that came a new ad format. The format is called (appropriately) Image Search Ads.

Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to begin making its way to customers before the end of the year.

There is not much in the way of news about the alliance to come from the video, but it does put its goal into a simple, easy-to-understand 2 minutes without going into all of the specifics.

Starting on August 4th, eBay will be retiring its AdCommerce placements on eBay.com and eBay.ca. It will continue to offer the service in Europe and Australia.

This is a program that allowed eBay sellers to purchase pay-per-click ads on search result pages linking to their eBay stores and listings.

Did you use AdCommerce ads? What do you think of eBay’s decision to end the serrvice? Share your thoughts here.

There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.

American Express has launched a new search marketing tool for small businesses via its OPEN forum. The tool, powered by Clickable, is called SearchManager, and lets business owners manage paid search campaigns across Google AdWords, Yahoo Search Marketing, Microsoft adCenter, and Facebook ads from one dashboard.

Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.

"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google’s Inside AdWords crew.

Yahoo has launched a pilot program called "More Sponsors" in which it will add links at the bottom of Yahoo search results for more PPC adds. When a user clicks on one of the links it will bring up a page with nothing but sponsored search ads.