All Posts Tagged Tag: ‘PPC’

AdWords Campaign Bid Simulator Launched

Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with the new launch, you can access it at the campaign level. It’s available in the Opportunities tab in AdWords, and …

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New Google Near Match Types For AdWords To Be Available In May

Last week, following a report from GroupM Search CEO Chris Copeland, published by AdAge, we talked about some improvements in match types coming to Google: “near exact” and “near phrase”. The basic gist is that these new types will allow advertisers to take advantage of misspellings (on the searcher’s part) and plurals. At the time, a Google spokesperson told WebProNews, …

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Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing and Yahoo search audiences on the Microsoft adCenter platform. The ad transition officially begins on April 18. “Next week, we …

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Ad Targeting With Google About To Get Better With Near Match Types?

Update: Google finally returned our request for comment, only to say, “We actually haven’t announced anything on this and don’t have any more info to share at this time-we frequently beta test new features with agency partners.” Chris Copeland, CEO of GroupM Search, wrote a piece for AdAge, saying that Google is about to push “near match” ad targeting from …

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AdWords Gets Big Location Targeting Improvements

Google announced some new AdWords features designed to help advertisers targeting local searches. First, is the ability to target over 30,000 US Zip Codes. Advertisers will be able to add up to 1,000 at a time in a given campaign. Stats are provided at the postal code level under performance statistics. Second, is local insertion for location extensions. This, Google …

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Google AdWords Quality Score: What’s In The “Sauce”

Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword’s cost-per-click, your keyword’s first page bid estimate, your keyword’s top of page bid estimate and your ad position. Google’s Tanmay Arora posted a big explanation of Google’s “Quality Score sauce” in the AdWords …

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Microsoft adCenter Negative Keywords Get Update

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the ad group level would override the ones at the campaign level. Today, that update is live. “If you have negative …

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Google Wants You To Use Sitelinks With Your AdWords Ads

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can help you discover more keywords and make the most out of your budget. “A fast, simple way to increase your …

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Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both on the organic side of things, as well as on the paid side. The transition has been complete in the …

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Block Advertisers From Your Google Search Results

If you don’t want to see more ads from a certain advertiser in your Google search results, it appears that you can now eliminate them. At least some users can, for some ads. It’s unclear whether this is a test or is a new feature in the process of rolling out, but some are seeing ads appear above search results …

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