All Posts Tagged Tag: ‘PPC’

Word Stream Discloses How to Get More Leads with PPC

Small business often goes through several changes while they trying to drum up new business. Marketing by bringing attention to their online offers with paid advertising is a popular method for immediate traffic. According to the WordStream Incorporated research department, small businesses waste about 25 % of money dedicated to pay per click marketing efforts.  This money slips through the …

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New Google Maps Ads Come With New Click Type

Google announced an updated ad experience for Google Maps on Android, iPhone and iPad today. Ads will now appear at the bottom of the screen when the user searches for something. The ads include a title, ad text and a link to get directions, and users can swipe up to get more info. Google calls this new click type “Get …

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Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough …

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AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or multiple campaigns. “The Auction insights report gives you valuable insight into how your ad performance compares with that of other …

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Google Launches New Image Extensions For AdWords Ads

Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently in beta, and join Google’s growing list of extension options. “As the web evolves, Google users expect richer and more …

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Google Adds Bulk Uploads For Ads, Ad Groups In AdWords

Google announced bulk uploads for ads and ad groups in AdWords today. “Imagine you download a report from the Ads tab and want to test different creatives in ad groups that are underperforming,” writes AdWords Product Manager Prashant Baheti. “You might also want to turn off certain ad groups, or change the budget for others. Instead of toggling back and …

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Yahoo Bing Network Continues Growth

The Yahoo Bing Network has been rolling out in seven new markets in Europe and six in Latin America, bringing the total to 22 countries. “As we recently reported, search engine marketing continues to grow as a proportion of digital ad budgets, and the Yahoo! Bing Network is outpacing the competition on key metrics like click-through rate,” says the Yahoo …

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Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns …

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Google Changes How AdWords Rating Extensions Work

Google has made a change to how the rating extensions for AdWords ads work. Google says the change will keep them fresher and more relevant. “Previously, we would show seller rating extensions only for advertisers that have at least 30 lifetime reviews and a 4-star average,” explains AdWords product manager Liza Ma. “Moving forward, we will only show seller rating …

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Here’s What’s Working For B2B Businesses In Search And Social

It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to …

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New “Simpler, More Beautiful” AdWords Rolls Out Globally

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things — such as …

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SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding strategies and other assorted parts into monster PPC campaigns. Attend this session to see how they’ve successfully enhanced paid search …

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AdWords Campaign Bid Simulator Launched

Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with the new launch, you can access it at the campaign level. It’s available in the Opportunities tab in AdWords, and …

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New Google Near Match Types For AdWords To Be Available In May

Last week, following a report from GroupM Search CEO Chris Copeland, published by AdAge, we talked about some improvements in match types coming to Google: “near exact” and “near phrase”. The basic gist is that these new types will allow advertisers to take advantage of misspellings (on the searcher’s part) and plurals. At the time, a Google spokesperson told WebProNews, …

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Microsoft /Yahoo Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing and Yahoo search audiences on the Microsoft adCenter platform. The ad transition officially begins on April 18. “Next week, we …

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Ad Targeting With Google About To Get Better With Near Match Types?

Update: Google finally returned our request for comment, only to say, “We actually haven’t announced anything on this and don’t have any more info to share at this time-we frequently beta test new features with agency partners.” Chris Copeland, CEO of GroupM Search, wrote a piece for AdAge, saying that Google is about to push “near match” ad targeting from …

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AdWords Gets Big Location Targeting Improvements

Google announced some new AdWords features designed to help advertisers targeting local searches. First, is the ability to target over 30,000 US Zip Codes. Advertisers will be able to add up to 1,000 at a time in a given campaign. Stats are provided at the postal code level under performance statistics. Second, is local insertion for location extensions. This, Google …

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Google AdWords Quality Score: What’s In The “Sauce”

Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword’s cost-per-click, your keyword’s first page bid estimate, your keyword’s top of page bid estimate and your ad position. Google’s Tanmay Arora posted a big explanation of Google’s “Quality Score sauce” in the AdWords …

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Microsoft adCenter Negative Keywords Get Update

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the ad group level would override the ones at the campaign level. Today, that update is live. “If you have negative …

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Google Wants You To Use Sitelinks With Your AdWords Ads

Google announced today that it is adding sitelinks to the Opportunities tab in AdWords. The Opportunities tab shows advertisers ways they can improve their campaigns as Google detects them. The company describes the tool as a personal assistant who can help you discover more keywords and make the most out of your budget. “A fast, simple way to increase your …

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Microsoft / Yahoo Search Alliance Expands in UK, Ireland, France

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both on the organic side of things, as well as on the paid side. The transition has been complete in the …

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Block Advertisers From Your Google Search Results

If you don’t want to see more ads from a certain advertiser in your Google search results, it appears that you can now eliminate them. At least some users can, for some ads. It’s unclear whether this is a test or is a new feature in the process of rolling out, but some are seeing ads appear above search results …

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Bing And Yahoo Advertisers Get New Tools

Microsoft is talking about some new features it has for adCenter. “Over the last two weeks, adCenter has released its latest round of pre-holiday features, all delivering on advertisers’ wish lists of improving campaign performance, increasing volume, and simplifying processes to help save time,” a spokesperson tells WebProNews. Features include a redesigned web user interface, an upgrade to the adCenter …

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How To Connect Your Google+ Page To Your AdWords Campaigns

As you may know, Google lets you tie the +1’s of your Google+ Page to your site, your search results, and your AdWords ads. The company announced a new AdWords feature called Social Extensions, which is how you include your AdWords campaigns. “Currently (and for campaigns that don’t have Social Extensions enabled) your AdWords ads only show +1’s from people …

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Google Reviews Paused Ads

Google announced today that it will begin reviewing paused ads the same way it reviews active ads. “We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enhance your ability to plan and manage campaigns,” explains Lauren Barbato of Google’s Inside AdWords crew. “New and existing unreviewed paused ads will be sent through the …

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Yahoo-Microsoft Search Alliance Is Backfiring, According to Analyst

When Microsoft and Yahoo partnered in a search alliance just over 2 years ago, there were some naysayers, but there was also some optimism. The companies hoped that it would put them in a better position against Google.

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+1 Button on AdWords: Paying for What You Could Get for Free?

Before Google unleashed its new social network Google+, it launched the +1 button, which appears on content sites across the web, in Google search results, and on Google’s AdWords ads. Now that the button appears in the Google+ stream as well, it’s likely that the +1 buttons everywhere will get clicked more. What if you don’t want the feature on …

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AdWords Express (Formerly Boost) Launched for U.S. Businesses

Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesses who aren’t already using AdWords. “AdWords Express helps potential customers find your website or Place page, and gives you a quick and straightforward way to connect with them and grow …

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Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?

In case you’re wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google’s word for it anyway. Google says its statisticians have run over 400 studies on accounts with paused paid search campaigns to gain some insight into how paid search affects organic clicks for …

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Should Google Display Click Counts on Ads?

Google is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It’s unclear how widespread the testing is, and whether or not Google will actually turn this into an available feature on a broad scale. Nor do we know, if Google does make this widely available, whether it will be standard or …

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