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	<title>WebProNews &#187; Poologic</title>
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		<title>The Final Four Of Web Bracket Pools</title>
		<link>http://www.webpronews.com/the-final-four-of-web-bracket-pools-2007-03</link>
		<comments>http://www.webpronews.com/the-final-four-of-web-bracket-pools-2007-03#comments</comments>
		<pubDate>Thu, 15 Mar 2007 16:11:47 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Final Four]]></category>
		<category><![CDATA[Hitwise]]></category>
		<category><![CDATA[March Madness]]></category>
		<category><![CDATA[NCAA Tournament]]></category>
		<category><![CDATA[Poologic]]></category>
		<category><![CDATA[Semi-legal gambling]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=36162</guid>
		<description><![CDATA[<p>It's ratcheting up, that madness, that spring fever, that excitement that sends college basketball fans into an ink-and-paper bracket hysteria, trying to predict the unpredictable and who's got the moxie to win it&#8211; wait &#8211; it's not so ink and paper anymore. <br />
<br />
<em>Pausing for melodramatic over-the-top effect. </em><br />
]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s ratcheting up, that madness, that spring fever, that excitement that sends college basketball fans into an ink-and-paper bracket hysteria, trying to predict the unpredictable and who&#8217;s got the moxie to win it&ndash; wait &ndash; it&#8217;s not so ink and paper anymore. </p>
<p><em>Pausing for melodramatic over-the-top effect. </em></p>
<p>This insanity is digitized these days, perhaps adding some efficiency to an otherwise productivity-draining pastime (but don&#8217;t listen to the whip-crackers, their own brackets are filled with ways to reduce the billions of dollars of productivity lost during lunch, weekends, and sleep &ndash; if somebody figures out how to transform dreams into spreadsheets, they&#8217;ll make billions). </p>
<p>The websites dominating the bracketeering are names you&#8217;ll recognize, which means the underdogs you want to win have a long row to hoe to upset the big dogs. </p>
<p>This year&#8217;s Web Final Four is already decided, according to Hitwise&#8217;s LeeAnn Prescott (I have to say, by the way, I think it&#8217;s nifty how LeeAnn&#8217;s moniker is webified like that &ndash; you almost expect her last name to be Dotcom).</p>
<p><strong>Your NCAA Web Bracket Pool Final Four</strong></p>
<blockquote><p>&middot;&nbsp;&nbsp;&nbsp; ESPN.com Men&#8217;s Tournament Challenge bracket pool, leading the pack with 32.78 percent of the fan base spending just over 17 minutes of their workday in hoopdream hysteria. </p>
<p>&middot;&nbsp;&nbsp;&nbsp; CBS Sportsline.com&#8217;s Fantasy Mayhem is on ESPN&#8217;s high-topped heels, attracting 32.18 percent of the market for fifteen and half minutes. </p>
<p>&middot;&nbsp;&nbsp;&nbsp; Yahoo! Sports&#8217; &quot;Tournament Pick&#8217;em&quot; gets 30.29 percent of NCAA fans, and the award for the dumbest tournament pool title. Yahoo! Sports fanatics spend about 13 minutes there. </p>
<p>&middot;&nbsp;&nbsp;&nbsp; Fox&#8217;s Fantasy College Bracket Challenge squeaks into the top four with 4.75 percent and an eight-minute average session time. </p></blockquote>
<p>But the smart office punters are dribbling some mathematical precision to step up their game. A few minutes at <a href="http://home.nc.rr.com/wtadams/poologic/poologic.htm">Poologic.com</a>, and they can one-up the water-cooler competition with algorithmic surety. Tom Adams estimates his underdog algorithm has secured $250,000 for his site users. </p>
<p>Don&#8217;t bring that scientific evolutionary game to USA Today&#8217;s Robert Lipsyte&#8217;s court, however. <a href="http://news.yahoo.com/s/usatoday/20070315/cm_usatoday/marchmadnessalotlikelife">Lipsyte</a> takes the over-dramatization, the madness, the convulsive, <em>paroxysmal</em> ecstasy to a whole new level of religiosity (boy that was a whole lotta big words in a row, wasn&#8217;t it?). </p>
<p>Just so it&#8217;s not overdone (too late, huh?), I&#8217;ll leave you with Lipsyte&#8217;s Final Four existentialism:</p>
<blockquote><p><em>March Madness becomes a way to chart our existence in a manner that seems to give shape to destiny. The clear lines of the bracket override our feelings of personal and political helplessness, the sense that all is out of control.</em></p></blockquote>
<p>
Sorry for setting off your BS detectors. Just hit reset.</p></p>
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