WebProNews

Are Big Brands Stealing (Buying) the SERPS?

For a long time, search engine marketers wondered why the big brands were so slow to adopt, why they seemed to be ignoring Google. They may be wishing for the old days, when smaller players with smaller budgets had a better shot at the SERPs.

Yahoo Launches Another Brand Universe

In the latest of its efforts in social branding, Yahoo has announced a partnership agreement with Pontiac to develop an online hub geared specifically to the community of enthusiasts supporting the automobile manufacturer’s products. Furthering efforts to reinvent itself in the niche of social search, Yahoo has revealed plans to launch another in its ongoing series of “brand universes” which bring together different facets of content centering on a particular product or company.

Just Say Yes to Second Life

Mention Second Life to some people and you open a door to skepticism and dismissive opinions. It reminds me of similar reactions about blogging just a couple of years ago.

Google Says Googling Is Inappropriate

Recently, the Washington Post received a letter, on paper, hand-addressed, and in the mail, from Google attorneys asking the newspaper to avoid using Google as a verb. Perhaps paper makes a demand seem more serious than email. The Post responded, only slightly mocking in tone, snickering at the legal use of the word "hottie."

Googling The Competition: Mazda v. Pontiac

After General Motors made a call to television viewers to "Google" the Pontiac brand name, it didn't take long for Mazda to launch a keyword counterattack. Sponsored search results carried the echo of Mazda marketing snickers as Pontiac searchers were invited to a side-by-side comparison under the link title "Pontiac vs. Mazda."

Branded Keyword Use Now Mainstream

As John Battelle reports, Mazda's off to the races buying terms like "Pontiac" for its AdWords campaign.

Pontiac Achieves Brand Stardom With Google

Instead of Google using brands to power search advertising, Pontiac is turning the tables and using Google to power its brand.

New GM Podcast Hits the Right Spot

GM posted a new podcast to the GM FastLane Blog yesterday - and hits the right spot with content, production and presentation that validates the concept of this rapidly-emerging medium as a business communication tool.