Gannett’s PointRoll announced today it has joined the Yahoo Smart Ads program to help marketers focus on creating rich media ads and improve campaign performance.
As a member of Yahoo’s Smart Ads program, PointRoll will use Yahoo’s reach and targeting capabilities to provide more customized, relevant and scalable rich media campaigns. PointRoll will also use its ShopLocal retail ad program to offer improved Smart Ads for retail advertisers.
Online video ads are converting to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report.
AOL signed Gannett-owned PointRoll to beef up the troubled portal's rich media advertising services. The two-year deal will allow AOL to offer interactive video and audio advertising products and formats to advertisers.
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