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PointRoll

Online Video Ads Lead To Sales Syndicate content

Online video ads are converting to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report.

AOL Enlists PointRoll To Develop Rich Media Syndicate content

AOL signed Gannett-owned PointRoll to beef up the troubled portal's rich media advertising services. The two-year deal will allow AOL to offer interactive video and audio advertising products and formats to advertisers.
News Tags: Rich Media, media, AOL, PointRoll