WebProNews

Online Video Ads Lead To Sales

Online video ads are converting to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report.

AOL Enlists PointRoll To Develop Rich Media

AOL signed Gannett-owned PointRoll to beef up the troubled portal's rich media advertising services. The two-year deal will allow AOL to offer interactive video and audio advertising products and formats to advertisers.