I’m listening to more podcasts lately. Imagine that! But there’s some really awesome stuff out there.

As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

The RSS date/time format is a pain to create if you are building the XML for your RSS feed in a text editor.

BusinessWeek’s Rob Hof on a CEO’s guide to Enterprise 2.0:

UK podcasting pioneers Neil Dixon and Adrian Pegg have launched LinkMedia to “spur the growth of podcast listeners by opening up accessible channels for independent podcasters to reach a wider audience.”

Here’s a good example of a mainstream medium that gets it’ concerning its journalists blogging.

I just got done chatting to Eric Mattson of MarketingMonger about FI, our technology, blogging, reputation monitoring and much more.

Speakers at a morning session at the Syndicate Conference discussed ways to use one form of syndication, the podcast, to build and enhance a brand name.

Well over 150 communicators participated in Delivering The New PR, the one-day conference in London last Friday organized by Philip Young at the University of Sunderland.

Next week there will be a “must listen” SEO Rockstars and Daily SearchCast show on WebmasterRadio.fm.

I talked about Oracle Podcasting in a previous post. They now have a more Applications oriented podcast available called Oracle Appcasts.

Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to its success.

A subset of the PR 2.0 Gang that Brian Oberkirch originally assembled at the NewComm Forum, regrouped earlier this week to talk about the social media services gap and some related challenges facing PR agencies today (podcast here).

A pugnacious pursuer of ColdFusion information can discover knowledge and product tips through podcasts available online.

PQ Media has released a study looking at the growth of advertising using blogs, podcasts and RSS.

Fun party last night with the Internet Explorer team.

Shel Holtz is doing something very interesting, something that every PR practitioner should pay attention to.

About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.

Adding to the calendar of events I’ll be speaking at during 2006 are two more I’ve agreed to take part in:

For the IABC 2006 international conference in Vancouver, Canada, in June, Shel and I are co-hosting and producing ConferenceCast, the official podcasts of the conference, as we announced in February.

Much has been written lately about the subject of podcasting. Podcasting is a very powerful small business tool but, some are kept away because it all sound so technical.