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GSK & JNJ Join the Corporate Blogosphere

Two of the world’s major pharmaceutical companies have launched public blogs that are intended to be channels to engage with US consumers on specific issues.

The Ghost-blogging Debate

I’ve been pondering the “ghost-blogging” debate for some time, listening (via podcasts) and reading (via blogs) the growing chorus of voices that proclaims ghost-blogging an acceptable and legitimate practice. People I respect are among those who argue…

iTunes Podcast RSS Enclosure URL Encoding

I am working on publishing a podcast in iTunes for one of my clients. From what I have read on various blogs iTunes can be very picky, so I thought I would post this for anyone else having this problem. I was getting the following error message:

Developing At Google: Podcasts And Code Sessions

Some developer-oriented news items emerged from Google about their forthcoming Developer Day, and a pair of new podcasts just for fans of code.

Social Media – From Theory to Practice

Just got this fantastic note from Wayne Thompson, who is the director of research at Technology Evaluation. Wayne was one of the 20+ participants at the San Francisco stop of the Social Media and CRM 2.0 workshop series.

Social Network for Communicators

A phoned-in comment to yesterday’s FIR podcast from PR podcaster Bryan Person brought news of a new social network for communicators launched by Chicago-based Lawrence Ragan Communications.

Get the Most Out of DoFollow | No Nofollow

So now people have calmed down a little from their running around like headless chickens leaving comments on every blog they could find that used Dofollow, and then linking through to unrelated content, lets start looking at how to link a little more strategically.

Armen has One Stupidly Simple SEO Tip to give you.

Podcast Downloads Set New Record
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It wasn’t too long ago people were skeptical about the future of podcasting – it is, after all, easy to be a skeptic about a medium so new (rappers are still wondering when they’re supposed fad will pass). But Wizzard Media has 70 million reasons to disagree, just last month.

Podcast Downloads Set New Record
Podcast Downloads Set New Record
Podcast Downloads Set New Record
Unspinning PR

Nearly 150 people crowded into a private room at the Slug & Lettuce pub in London’s Soho last night for PR Unspun, an event organized by Chinwag Live.

Social Media & Keeping the Conversation Going

If you followed the Stowe Boyd kerfuffle a few months ago – the one in which he says, broadly, that PR people don’t “get it” regarding social media – you’ll be interested in listening to Stowe talking to Eric Schwartzman in the latest

Apple Offers Video Blogging Tips

It appears Apple is listening to the blogosphere’s chatter that there’s really not many video podcasts that take advantage of the 720p capabilities of Apple TV. In response, Apple has emailed many video creators and suggest the following advice:

SES: Podcast Optimization Tips

Yesterday I attended the Podcast Optimization session at SES in NY. Chris Sherman was moderating and speakers were Amanda Watlington, Daron Babin, and Rick Klau, all of which provided very engaging presentations. It was a great and informative seession, and here are some highlights from it:

Market

Conversion Improvement Resources
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.

While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.

Google Reader’s Integrated Podcast Player
I just noticed as I was browsing through my google reader that it now has an integrated podcast player, simple little feature but really neat.

Podcasting Hints and Tips For Success
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A great podcast can be an effective tool to generate buzz about a new product or service your company is offering, or can even be a way to simply heighten your online presence and popularity throughout your particular niche.

Why Your Vlog or Podcast Might Fail

I don’t want to sound like an old, crotchety, cynical, email-will-never-overtake-fax-machine dinosaur but I don’t think podcasts or video blogs are all they’re cracked up to be.

I’m the first to admit that I may be way off the mark here, because this is a somewhat counter-intuitive argument. The newer media of internet videos and podcasts seem like the next logical evolution of the written word, but think again. For the near future at least text-based information still has distinct advantages over video and voice.

Shoemoney Interviews Google AdSense’s Brian Axe

On Jeremy’s show tonight over at WebmasterRadio.FM, “Net Income”, he and Andrea interview Brian Axe, AdSense Product Manager.

Getting Started in Business Podcasting

Podcasting is quickly becoming one of the preferred platforms in which to distribute content to large numbers of individuals in short order. With the ability to reach such a massive audience, podcasting presents a unique and potentially explosive opportunity for businesses to market their products and services to an already plugged-in audience.

Edelman and Microsoft Laptop Kerfuffle in PR Week

PR Week UK has a full-page feature on page 18 of this week’s edition (Jan 12 cover date) about the Edelman/Microsoft Vista blogger relations kerfuffle entitled “Are freebies a blogosphere taboo?”

UC Berkley Offers Free Podcast Courses

Students at UC Berkley might be surprised to find out that the very same courses for which they pay full tuition are available as a free download from an iTunes site specifically set up by the university.

Interview: Social Media and the Enterprise

Yesterday I had the chance to do a podcast interview for Tom Parish which he just posted on his Talking Portraits website.

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