All Posts Tagged Tag: ‘Playfish’
Electronic Arts said today it has signed a five-year agreement with Facebook under which Facebook Credits will become the exclusive payment method for EA games on the social networking site.
As part of the agreement, EA will receive the same 70 percent revenue share for Facebook Credits as is standard for all developers on Facebook.
Facebook – along with a few other social sites and the developers of games for them – may be in for a great few years. Certain experts believe that the business of virtual goods is going to take off in a big and very profitable way.
Social network games – and by extension, social networks themselves – received a strong endorsement this morning as a major acquisition was announced. Electronic Arts has bought Playfish, a maker of said games, for at least $300 million.
Barry Cottle, Senior Vice President and General Manager of EA Interactive, explained in a statement, "Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space."
Instagram’s anti-nudity policy and the backlash toward it have been well-documented. But now it appears that maybe, just maybe, the company has thought about rethinking that? Probably not – for plenty of reasons that mostly deal with advertising and its parent company Facebook. But according …