Platform Articles

People Won’t Pay To Use Social Networking Sites
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Not many people are interested in paying a fee to use social networking sites, according to Digital Media Habits II, a new survey from market research company Parks Associates.

Napster Launches Web Platform

Today Napster launched a new Web-based platform that allows users to listen to their music on their computer without downloading software.

Ha Ha Microsoft, Google Is In Facebook

Third part application developers on Facebook’s platform have been the target of Google recruiting efforts to embed AdSense within their creations.

Platform Possibilities: Bebo, Not MySpace

More platform rumors are flying this week. After the success of Facebook’s platform, it seems like everyone and their social network is scrambling to get their own version out. We’ve already seen rumors about Google’s and MySpace’s intentions. Today, the MySpace rumors are called into question and Bebo rumors start.

MySpace Platform To Launch At Web 2.0?

If you dislike Facebook’s many apps, now would be a good time to unplug your computer; reports indicate that MySpace may soon launch a platform encouraging developers to give it some attention, too.

Music 2.0 Shifts To Facebook, Others Turn Up Volume

MySpace has been the hub of Music 2.0 promotion for more than a year, but recently Facebook has been stealing the social networking spotlight and the new music industry is following.

An Ad Platform, But Not As We Know It

If you are a professional marketeer feeling anxious about the ever-encroaching algo-driven power of Google’s search platform I’ve got some good news and some bad news.  Let’s start with the bad news. 

Rumor: IPO for AOL’s Advertising Platform A

Last week, AOL announced that it was restructuring its online advertising holdings to create a new ad division, Platform A. Ten days later, TechCrunch has rumors that Platform A will be destined for an IPO of its own:

Omniture Announces New Genesis Version
Omniture, Inc. (NASDAQ: OMTR), today announced Omniture Genesis 2.0 Platform Edition, a new version of Genesis that streamlines the deployment of Omniture for Authorized Platform Partners that deliver Omniture software as part of an industry-specific platform solution.

AOL Launches Integrated Ad Platform

AOL said today that it making a series of changes to position the company to be the largest advertising network, building on its Advertising.com network and the recent purchases of Tacoda, Third Screen Media, Lightingcast and Adtech. The company said the realignment is the final stage in its transition from an access business to an ad-supported Web company.

Fake Steve Outed As Forbes’ Daniel Lyons

Remember Daniel Lyons, the guy who lambasted the blogosphere in a notorious October 2005 hit piece for Forbes? He’s been revealed as the voice of the Fake Steve Jobs blog.

Google Phone, New Ad Platform

The tech world is buzzing with rumors about a Google phone. The Wall Street Journal ran an article today, quoted at SearchEngineLand, that provides some details of the development process. Apparently, Google is taking a two-pronged approach: developing their own handset, but at the same time opening up the specifications to allow other manufacturers to offer compatible phones. And, unlike Apple’s iPhone, the Google Phone (GPhone?) should be available from multiple wireless companies.

AppFactory Backing Facebook Platform Builders
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Silicon Valley venture capital firm Bay Partners has opened its AppFactory program to provide fast-track funding to developers working on Facebook Platform.

Blinkx Launches AdHoc Platform

Video search engine blinkx officially launched its AdHoc contextual video advertising platform this week, a platform the company claims will do for video advertising what AdSense did for text ads.

Microsoft Unveils Mediaroom IPTV Platform

Microsoft is taking the veil off of its Mediaroom platform this week, an all-in-one IPTV and digital media platform. The new product integrates digital television, music and photo-sharing, picture-in-picture and developer tools.

Windows Live Platform Discussion

Windows Live is best known as a collection of end-user offerings – like Messenger, Spaces, Search, Hotmail and a whole bunch more.  It’s also in the process of evolving into a platform.  Koji Kato and Danny Thorpe, from the Windows Live platform team, discuss with Catherine Heller a Windows Live Technical Evangelist on Channel 9 their views on internet software and what it means to “componentize” Windows Live.

Facebook f8? Read The Fine Print
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The terms and conditions of Facebook’s new f8 development platform may give its targeted developer audience pause before firing up the IDE and getting to work.

ContextWeb’s ADSDAQ Goes Live

DoubleClick may be working on a "NASDAQ-like exchange" for online display ads, but today ContextWeb has opened their ADSDAQ platform live, discussed here recently.

Performancing Metrics Back

A rising star in the blog web analytics space over the last year or so was Performancing Metrics. Performancing ended up having some problems and ended up selling off the metrics and community aspect of their business to SplashPressMedia.

Hearst & Fox, a YouTube Killer?
Last month Hearst announced their plans for 12 new online video channels to partner with their magazine websites. Now they are partnering with Fox Television Studios for their CosmoGirl and Popular Mechanics video channels, according to MediaPost.

AOL White-Labels Google Ad Platform

Part of the billion-dollar deal that Google invested in AOL has helped Time Warner’s interactive arm offer true search advertising purchases on AOL Search.

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