Platform-A Articles

AOL Names Google Exec To Head Advertising

AOL has announced that it has hired former Google executive Jeff Levick as President of global advertising and strategy.

AOL Names Former Yahoo Exec To Run Its Ad Business

AOL has named former Yahoo sales executive, Greg Coleman President of its advertising business Platform- A.

"Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow programming network," said Randy Falco, AOL Chairman and CEO.

Bloomberg To Provide Video To AOL Money & Finance

Bloomberg Television has reached a deal with AOL to provide video on AOL’s Money & Finance portal.

AOL Developing BidPlace Ad Exchange

This development hinges on some big assumptions: AOL needs to avoid being acquired, the economy must stay un-collapsed, and WWIII shouldn’t break out.  Still, if this all holds true until some unknown point in the first half of 2009, Platform-A will launch a new ad exchange.

AOL’s Platform-A Announces New Mobile Ad Tool
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Whatever critics may say about AOL as a whole, Platform-A appears to be on top of its game.  The advertising unit has taken another step into the mobile market with the launch of a third-party advertising solution.

AOL Web Sites See Steady Growth

AOL’s programming sites reached an all-time high in March, after growing for six consecutives months in both unique visitors and page views.

In March, page views on AOL’s programming sites (Money & Finance, News, Sports, Health and others) increased 28 percent and are up 35 percent year over year, with unique visitors growing 11 percent year over year to 56.5 million.

AOL Making More Cuts

In case anyone was wondering whether the recession’s over – after all, the stock markets have had a good run lately – it’s not.  Not for AOL, anyway, which seems to be carrying on with a string of layoffs.

AOL’s Platform-A The Real Challenge For Google

The purported competition between Google and Microsoft for users of productivity applications means little compared to gaining ground in the display ad market against the leading advertising network.