All Posts Tagged Tag: ‘Placecast’
Geo-fencing is a new term that is starting to be used frequently in mobile marketing circles. Wikipedia describes it as, “a virtual perimeter for a real-world geographic area.” When this idea is integrated into mobile phones, it doesn’t take long to understand why geo-fencing is becoming a buzz term for mobile marketing.
AT&T has partnered with location-based mobile marketing platform Placecast to provide users with ShopAlerts, special offers sent to their mobile phones when they are near a store or brand.
The location-based mobile messaging service will be available for AT&T customers in New York, Los Angeles, Chicago, and San Francisco who have opted-in to receive messages.