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Placecast Articles

How Placecast Takes Geo-Fencing to the Next Level

Geo-fencing is a new term that is starting to be used frequently in mobile marketing circles. Wikipedia describes it as, “a virtual perimeter for a real-world geographic area.” When this idea is integrated into mobile phones, it doesn’t take long to understand why geo-fencing is becoming a buzz term for mobile marketing.

AT&T Launches Location-Based Shop Alerts
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AT&T has partnered with location-based mobile marketing platform Placecast to provide users with ShopAlerts, special offers sent to their mobile phones when they are near a store or brand.

The location-based mobile messaging service will be available for AT&T customers in New York, Los Angeles, Chicago, and San Francisco who have opted-in to receive messages.