All Posts Tagged Tag: ‘Pinterest’

Pinterest Looks At Pin Trends By Sex

Pinterest Looks At Pin Trends By Sex

Pinterest is sharing some pinning trends based on user gender. This follows data they shared last month about search trends by country. “Any guesses on what men vs. women are up to on Pinterest? We looked at trending searches between the sexes so far this year, and found a few surprises and some common ground,” the company says. The top …

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Video Ads Reportedly Coming to Pinterest

Video Ads Reportedly Coming to Pinterest

Pinterest is planning on launching video ads. That’s the word from a new report from Digiday, which cites agencies briefed on the plans. The report says a video format is on the way, but that what that will look like is still an unknown. While Pinterest certainly has its share of videos, it’s not really what people think of the …

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Pinterest Turns To New Email Platform For Personalization

Pinterest Turns To New Email Platform For Personalization

Pinterest has a new email delivery service. It has tapped SparkPost Elite to consolidate the sending of engagement and transactional emails and improve personalization. As SparkPost says, its platform streams real-time event data via webhooks for use in personalization and sending. VentureBeat recently shared some words from Seth Weisfeld, who leads Pinterest’s notifications efforts: “Email is an extension of the …

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Pinterest Gives Big Spenders More Data [Report]

Pinterest Gives Big Spenders More Data [Report]

Advertisers who spend a lot with Pinterest can get some extra perks. According to a new report from DigiDay, the company is giving retail brands exclusive access to data if they spend “millions”. Garett Sloane reports: So far, the data program includes a few high-spending retailers, including Target, the sources said. The retailers dive into Pinterest’s data to find out …

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Pinterest Buyable Pins Get Big Upgrade in Usefulness

Pinterest Buyable Pins Get Big Upgrade in Usefulness

Pinterest announced the launch of price drop notifications for Buyable Pins. Now, if a Buyable Pin a user has saved drops in price, they’ll get a notification. According to Pinterest, there are already over a million Buyable Pins with reduced prices every day. This added functionality should make this info more visible to interest parties, which should lead to more …

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Next Month, You’ll Finally Be Able To Take Advantage Of These Ads

Next Month, You’ll Finally Be Able To Take Advantage Of These Ads

Pinterest has offered Promoted Pins to advertisers throughout the year, but it has so far only been on a limited basis. They have expanded that limitation over that time, but the offering is still not available to everyone. Next month, according to USA Today, which interviewed Pinterest’s monetization chief Tim Kendall, any U.S. business will be able to buy Promoted …

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Pinterest Now Lets You Embed Bigger Pins On Your Site

Pinterest Now Lets You Embed Bigger Pins On Your Site

Pinterest announced that it is now letting you embed bigger pins on your website or blog. You’ve long been able to embed pins, but until now, they’ve been relatively small and frankly not that pleasing to the eye. They would only go 237 pixels wide. Now there are three sizes available up to 600 pixels wide. The pin widget also …

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Pinterest Tightens Focus Of Advertising Efforts

Pinterest Tightens Focus Of Advertising Efforts

Pinterest is reportedly tightening the focus of its ad efforts to cater to retailers and consumer goods companies. As Pinterest caters most to fashion, decorating, food, and similar verticals (or at least that’s how most people use it), the company will specifically focus on advertisers that fall into these areas. This is according to The Wall Street Journal, which reviewed …

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Pinterest Highlights Search Trends By Country

Pinterest Highlights Search Trends By Country

Most of the big Internet companies are sharing their year-end lists for 2015, but Pinterest is sharing things that people are frequently searching for around the world at the present time. Pinterest has more and more been positioning itself as a search offering rather than a social media channel though it certainly features elements of both. As it bolsters its …

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Pinterest Acquires The Hunt And Pext

Pinterest Acquires The Hunt And Pext

Pinterest announced that it has made two new acquisitions with The Hunt an Pext. These would be the company’s 8th and 9th acquisitions after Punchfork, Livestar, Hackermeter, Visual Graph, Icebergs, Kosei and Hike Labs. The Hunt has built a community-powered product search platform. Pext is an app from OMG Labs that turns text messages into memes. It points users to …

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Is Google Trying To Turn Image Search Into Pinterest?

Is Google Trying To Turn Image Search Into Pinterest?

Google announced the you can now star and bookmark images on Google image search from your mobile browser. You can also keep them organized by folders. From the sound of it, you can basically start using Google Image Search like you do Pinterest. Do you think Pinterest users will use Pinterest less if they can do the same thing with …

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Are Pinterest’s Buyable Pins Underperforming?

Are Pinterest’s Buyable Pins Underperforming?

There has been a great deal of talk over the past year about the potential of social media buy buttons to drive more online sales, but for the most part, it would seem, it’s still just potential. We’re more than halfway through Cyber Monday, and it looks as though buy buttons from Facebook, Twitter, and Pinterest have all had minimal …

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2 Million People Have Pinned Black Friday & Cyber Monday Content On Pinterest

2 Million People Have Pinned Black Friday & Cyber Monday Content On Pinterest

Well, it’s just about that time. The biggest shopping days of the year – Black Friday and Cyber Monday – are less than a week away (not to mention Small Business Saturday). Pinterest is sharing some statistics about how its users prepare for these events. Two million people have already saved pins about Black Friday and Cyber Monday, it says, …

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Pinterest Profiles Get Revamp on Android, iPhone

Pinterest Profiles Get Revamp on Android, iPhone

Pinterest is rolling out an updated mobile profile making it easier for users to get back to pins. It’s the first time they’ve updated the profile since 2013, and it has made things faster and easier to find pins while they’re on the go. According to the company, 80% of Pinterest users use the app on their mobile device. “A …

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Can You Capitalize On This New Pinterest Feature?

Can You Capitalize On This New Pinterest Feature?

For users, Pinterest is becoming a better and better place for shopping, and for businesses, that means it’s becoming a better place to showcase products. One new feature gives users a chance to find even more products specifically catering to their interests. Have you so far found Pinterest to be a meaningful component of your strategy? Let us know in …

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Pinterest Buyable Pins Roll Out On Android

Pinterest Buyable Pins Roll Out On Android

Pinterest announced that it is starting to roll out Buyable Pins on Android in the United States. The feature was first launched on iOS at the end of June. According to the company, there are already over 60 million buyable Pins. In addition to Android availability, Pinterest announced the Pinterest Shop. “Now you can shop the best of Pinterest at …

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Salesforce Marketing Cloud Adds Pinterest Features

Salesforce Marketing Cloud Adds Pinterest Features

Salesforce just announced that Salesforce Marketing Cloud is now a Pinterest Marketing Developer Partner for Content Publishing with the addition of new tools for Social Studio. Marketers can use Social Studio to compose, preview, schedule and publish pins across Pinterest accounts. A spokesperson for Salesforce tells WebProNews, “Because this all happens within the easy to use Social Studio desktop and …

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Pinterest Gives Advertisers New Guide, Videos

Pinterest Gives Advertisers New Guide, Videos

Pinterest is giving advertisers a new guide in addition to some new video content to help them learn the “ins and outs” of the Pinterest Ads Manager. Pinterest ads are still relatively new, so the more resources like this the company offers, the better, especially ahead of the holidays. The guide comes in the form of a downloadable PDF document …

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Pinterest Updates Billions Of Place Pins With Location Data And Info

Pinterest Updates Billions Of Place Pins With Location Data And Info

Two years ago, Pinterest launched Place Pins adding a travel magazine-like experience to the popular social/search site. These enabled users to see information like the address of a place, phone numbers, etc. in a format designed to look natural to the Pinterest experience. This week, Pinterest announced the update of seven billion pins with new location data and info. This …

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Buyable Pins On Pinterest Get Big Expansion

Buyable Pins On Pinterest Get Big Expansion

Earlier this year, Pinterest announced Buyable Pins as a “simple and secure” way for users to buy products right on Pinterest. This week at the Shop.org 2015 Digital Summit, the company announced the addition of new platform integrations and the availability of the feature to many more merchants. Do you plan on taking advantage of Buyable Pins on Pinterest? Do …

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Pinterest Buyable Pins Expand To More Platforms, Merchants

Pinterest Buyable Pins Expand To More Platforms, Merchants

Pinterest announced some updates to its Buyable Pins program in conjunction with the Shop.org 2015 Digital Summit. They’re adding new platforms and rolling out the feature to more merchants. A spokesperson for Pinterest tells WebProNews, “First, we’re adding three new ecommerce platforms to the program – IBM Commerce, Magento and Bigcommerce. Bringing our total number of ecommerce platforms to five, …

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Pinterest Updates Developer Site To Make Creating Pin Buttons Easier

Pinterest Updates Developer Site To Make Creating Pin Buttons Easier

Pinterest announced that it has updated its developer site to make it easier for people to build their own Pin It buttons. There’s a simple widget builder that lets you create buttons/widgets to add to your site or app. You can quickly grab code for the Pin It Button, the Follow Button, the Board Widget, the Profile Widget, and the …

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Pinterest Says Its Ads Have Very Low Opt-Out Rate

Pinterest Says Its Ads Have Very Low Opt-Out Rate

Pinterest is hard at work convincing businesses to advertise using its Promoted Pins. It’s been emailing profile admins suggesting pins to promote and it’s been selling itself as another option for marketers to spend money from their search budgets on. CEO Ben Silbermann spoke at IAB Mixx in New York on Wednesday discussing how effective the ads are, and pointing …

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Pinterest Opens Developer Sandbox

Pinterest Opens Developer Sandbox

Pinterest announced the opening of its developer sandbox enabling any developer to access its API and start building apps and integrations.When a developer is ready to launch it publicly, they can submit it for review and what Pinterest calls a “quick” approval. “Earlier this year, we launched the Pinterest Developers Platform, a suite of endpoints for building apps and integrations …

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With Holidays Coming, It’s Time To Get Serious About Pinterest Marketing

With Holidays Coming, It’s Time To Get Serious About Pinterest Marketing

If you haven’t already started your holiday marketing or at least started planning it, you better get in gear, because it’s that time. Social media played a less significant role in holiday ecommerce last year than other channels like search and email, but things are evolving on the social commerce front, and technically, Pinterest is more about search than social …

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Pinterest Now Has Over 100 Million Users

Pinterest Now Has Over 100 Million Users

Updated with more stats directly from Pinterest at the bottom. Pinterest revealed that it now has over 100 million monthly active users, according to a new report from The New York Times. This is the first time we’ve gotten a hard user count from the company. The size of Pinterest’s user base is more important than ever now that the …

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Pinterest Updates App For iOS 9

Pinterest Updates App For iOS 9

Pinterest announced a new update to its iOS app to make use of Apple’s new iOS 9 operating system update, which launched on Wednesday. It aims to “help Pinners get to Pins, boards and search results faster than ever before.” This comes as Pinterest has been talking up its search offering to potential advertisers in an effort to get them …

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Pinterest Reportedly Partners With Datalogix For Ad Measurement

Pinterest Reportedly Partners With Datalogix For Ad Measurement

Pinterest has reportedly been trying to sell potential advertisers on its value as a search engine, urging them to dedicate some of their search budgets to advertising on the platform. It’s also making efforts to improve how it shows advertisers the effectiveness of their ads. Digiday is reporting that the company is partnering with Datalogix and Axciom to help businesses …

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Does Pinterest Have A Place In Your Search Budget?

Does Pinterest Have A Place In Your Search Budget?

Pinterest is often thought of as a social network, and it is to an extent. You can follow people (including friends), and they can follow you back. You can interact with them and even send them direct messages. In these regards it’s very much in the same stable as Facebook, Twitter, and others. Like Facebook and Twitter, it also has …

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Pinterest Promotes Promoted Pins With Email

Pinterest Promotes Promoted Pins With Email

I always find it interesting to see how the big social platforms use email to drive their own goals. Perhaps it’s having lived through all that time when people were saying social media was going to kill email only to see social media relying more and more on it. We recently looked at how some of them are doing so …

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