It’s a well known and regrettable fact that PGA Tour viewership drops when Tiger isn’t in the field. In an attempt to create buzz for the tour and to raise money for charity, Farmer’s Insurance has partnered with four of the tour’s younger stars to create a song and accompanying music video entitled “Oh Oh Oh” by the band Golf Boys.

Part OK Go, part boy band and part rap video, it shows Ben Crane, Bubba Watson, Rickie Fowler and Hunter Mahan acting a fool on the course. It’s a pretty entertaining watch. Check it out below –

Here’s how the charity part works –

As part of Farmers’ support of “Oh Oh Oh,” Farmers will donate $1,000 for every 100,000 views of the “GOLF BOYS” video. The charitable proceeds will support both Farmers and Ben Crane charitable initiatives in support of Farmers’ sponsorship of the Farmers Insurance Open. Crane has released a series of entertaining videos in 2010 and 2011, his most notable being a spoof on his workout routine which landed nearly 600,000 views on YouTube.

As of right now, the “Oh Oh Oh” video has around 621,000 views in just a couple days. Do the math that’s not a bad little piece of change for watching a viral vid. Also, according to Bubba Watson’s tweet, the song is available on iTunes and the proceeds will go to the same charities.

Sure, cynics can say that this was just a way for Farmers Insurance to promote their ties with the PGA, and that’s fine. (They would be right) But anything that is entertaining, promotes the PGA tour, and helps charity is OK in my book.

Hoops, stock cars, and people named and not named Tiger on the golf course figure prominently in a recently announced deal between Time Warner’s Turner Broadcasting and Yahoo. Turner turned away from dealing with another Time Warner web property, AOL, in favor of making Yahoo Sports its partner of choice.

The deal, noted at Broadcasting & Cable, brings Turner’s sports content to Yahoo. Turner will do the heavy lifting on the ad spots available for that content as it is shown on Yahoo, handling video ads along with display and sponsorship advertising.

Yahoo gets to show off what has become an increasingly vital part of its web properties, thanks to what should be impressive and exclusive video from Turner for three popular sports. Over the past year, Yahoo managed to pull off some original sports reporting on running back Reggie Bush and his time at USC, including alleged instances of him receiving additional benefits while wearing the Trojan’s uniform.

Although Yahoo’s future looks a little unclear thanks to the machinations of its investors and the potential of a Microsoft takeover, one might hope the partnership will fuel more sports reporting at the site. The interest in the golf side may suffer a bit as Tiger Woods rehabilitates his ACL instead of hitting powerful drives, but the Nascar and NBA opportunities for advertising could make up for Tiger’s absence from PGA events.