All Posts Tagged Tag: ‘Peter Daboll’
The Super Bowl has come and gone, and while the final play is still getting talked about, the ads are too. Last week, WebProNews spoke with Peter Daboll, the CEO of ad effectiveness firm Ace Metrix, who told us that there is a difference between an ad being likable and effective.
What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.