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	<title>WebProNews &#187; Pet food</title>
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		<title>Recalls Rise In Search Significance</title>
		<link>http://www.webpronews.com/recalls-rise-in-search-significance-2007-04</link>
		<comments>http://www.webpronews.com/recalls-rise-in-search-significance-2007-04#comments</comments>
		<pubDate>Mon, 16 Apr 2007 22:22:15 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Ford Escape]]></category>
		<category><![CDATA[Pet food]]></category>
		<category><![CDATA[Recalls]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37034</guid>
		<description><![CDATA[<p>Almost one month ago, fellow WebProNews writer Jason Lee Miller covered the Menu Foods pet food scare.&#160; To date, his article has garnered 47 responses - a WebProNews record, as far as I know, and that proves a point: various recalls have become a very big deal in recent days.<br />
]]></description>
			<content:encoded><![CDATA[<p>Almost one month ago, fellow WebProNews writer Jason Lee Miller covered the Menu Foods pet food scare.&nbsp; To date, his article has garnered 47 responses &#8211; a WebProNews record, as far as I know, and that proves a point: various recalls have become a very big deal in recent days.</p>
<p>Take another example.&nbsp; I just performed a search for &ldquo;<a href="http://news.google.com/news?hl=en&amp;ned=us&amp;ie=UTF-8&amp;q=recalls&amp;btnG=Search" title="Google News Recalls">recalls</a>&rdquo; on Google News, and got 17,338 results (the top story, by the way, is about some high-tech <a href="http://www.reuters.com/article/oddlyEnoughNews/idUST30855020070416" title="Toilet Fires Generate Corporate Heat">Japanese toilets</a> that have been known to catch fire).&nbsp; For the term &ldquo;Yahoo,&rdquo; I got only 16,908 results.&nbsp; Something is definitely happening, and Yahoo&rsquo;s Gordon Hurd has taken note.</p>
<p>&ldquo;When a well-known product is pulled from the shelves it can cause concern for consumers everywhere,&rdquo; Hurd wrote on Yahoo&rsquo;s <a href="http://buzz.yahoo.com/buzzlog/68587/the-return-of-the-recall" title="Yahoo Recall Buzz">Buzz Blog</a>.&nbsp; &ldquo;[W]e saw new surges inspired by a Listerine recall (1,435%), as well as a recall of a half-million <a href="http://www.cnn.com/2007/AUTOS/04/11/ford_recall/index.html" title="Ford Escape Recall">Ford Escapes</a>.&rdquo;&nbsp; I should note that those Fords&rsquo; brakes can go up in flames . . . but perhaps comparisons between them and bathroom fixtures are best saved for another day.</p>
<p>In any event, consumers need not blindly wonder what unsafe products are lurking out there &#8211; Hurd compiled a list of them for everyone&rsquo;s benefit (or, to be more accurate, a list of Yahoo&rsquo;s top twenty recall queries).&nbsp; Of those, exactly ten are <a href="http://www.webpronews.com/topnews/2007/03/19/pet-food-scare-sends-searchers-chasing-answers#comment-1949" title="Pet Food Recall Comments">pet food</a>-related; the others are a bit scattershot.</p>
<p>Yet as these recalls pass and others crop up, consumers will need to stay up-to-date.&nbsp; To that end, you can keep an eye on <a href="http://www.recalls.gov/recent.html" title="Recalls.gov Issues Alerts">Recalls.gov</a> and the <a href="http://www.fda.gov/opacom/7alerts.html" title="FDA Recalls Page">official FDA site</a>.&nbsp; Alternatively, you can putter around your favorite search engine &#8211; while I&rsquo;m sure its owners regret the implications of all these recalls, they&rsquo;re not going to turn away the extra traffic.</p></p>
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