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Ten Ways To Convince Shoppers To Buy Online

Ten Ways To Convince Shoppers To Buy Online

By WebProNews Staff April 9, 2007 | 10 Comments

On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.

The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.

Mothers All Over Social Networking

More than any other demographic group, mothers seek out their online peers for support and advice, according to a new report from eMarketer.

Netscape Back with Hybrid Journalism Site

Netscape is back baby and in a big way.

New Social Network for Moms Opens

Someone at the Association of National Advertisers conference I spoke at asked me if social networking was just for kids and teens. It isn’t. In fact, just yesterday a new social network for Moms called Mommybuzz opened.

comScore: Social Networking Booming Worldwide

Comscore Media Metrix just released audience numbers for some of the largest social networking sites on the Web.

Google May Acquire Thumbstacks Says Gartner

MarketingVOX is reporting the Gartner Group thinks that Google will likely acquire a web-based PowerPoint-like presentation application, such as Thumbstacks.

Bloggers Need Talent Agencies

Shel Holtz brings us a ditty about an HR blogger named Cheesman who auctioned himself on eBay and snagged $7,000 to promote a company at the upcoming Society of Human Resources Management conference.

Om Malik Leaves Business 2.0 to Go Solo

Business 2.0 journalist/blogger Om Malik is reportedly quitting Business 2.0 and going solo.

Robert Scoble Quits Microsoft

Blogging pioneer and all-around good guy Robert Scoble is leaving Microsoft to join Podtech.net, a podcasting/video blogging start up that recently took in several million dollars in financing.

When the Electric Company Gets RSS

I had to put a call into my local power company – the Long Island Power Authority – today to take care of a customer service issue.

HuffPo’s People Ranker

The Hufffington Post has a little widget on their new Eat The Press site that pulls in data from Google Blog Search into nice little charts.

Yahoo Launches Social Media Gay Pride Site

United Press International reports that Yahoo has launched a microsite in honor of Gay and Lesbian Pride Month.

The MySpace Economy

Nial Kennedy has a round-up of stats about Technorati’s traffic. Much of it comes from MySpace.

Why the Web is the Rodney Dangerfield of Media

According to a new study by the Online Publisher’s Association 17% of all time spent with media takes place online.

Micropart Advertising

Radio, TV and online media are sold by time of day – what’s called daypart advertising.

Virtual Marketing Jobs

Global Kids, Inc., a New York City based non-profit organization focused on urban youth, is actually looking for someone with experience in working as Second Life Special Trainer.

TypePad to Blend Social Networking, Blogs

Michael Arrington got the scoop on a big TypePad upgrade coming tomorrow called Comet that will blend blogging and social networking.