Google has added new content to its personalized homepage at google.com/ig, but most people will be excited to hear that it is now an RSS reader. Just click add content to try the nifty slide-out side panel which allows you to choose from dozens of sources and type in RSS feeds.

Soon to be out of testing, search pioneer Bill Gross’ Snap.com is hoping to be ahead of the “exploding search market.” The upstart received $10 million in venture capital to enter the soon to be realized third generation of search.

An optional personalization service from Google will know if you’re a music lover or a dedicated angler.

According to this FAQ, Google may turn its new personalized home page into an RSS reader…

“Google is not a portal!” they cry. “Google is different…” we’re told. But a funny thing happened today.

When you search with Google, it sees you as any other Google user. It has no idea what your interests are. Therefore, for the same search words Google will deliver the same results to you and everyone else in the world searching with the same language and country selections.

Yesterday, Google officially (beta-wise) removed the wraps on their venture into the personal search arena. Judging by early impressions, Google’s personal search service appears to be receiving a warm welcome.

USA Today has more details on Google’s My Search History (why don’t they just call it MyGoogle and be done with it).

Friendster and Eurekster have launched personalized Internet search and navigation services on Friendster networks in eight countries.

“Tiger Woods” was the top searched term on the KaZaZZ! Personalized Search Engine for the week ending October 9, 2004.

Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service.

While e-mail is an accepted and proven form of delivering marketing messages, professional marketers are looking for better ways to build customer loyalty and generate a greater return on their marketing investments.

Personalized search is viewed as one of the directions search may head in the future, as Search Engine Watch’s Danny Sullivan pointed out at the Search Engine Strategies San Jose conference.

During the Personalizing Search session at today’s Search Engine Strategies San Jose, Yahoo’s Jan Pedersen got personal. Personalized search, that is.

Several top search engines, including Google and Yahoo, are competing to make personalized search a reality. How long will it be before search engines are able to “understand” – and, more importantly, how will personalized search affect your business?

Google beta launched Google Personalized today, but it’s going to take a lot more functionality to get me to use it rather than keywords to narrow my search.

During last week’s WebmasterWorld PubConference VI, Yahoo! representative Tim Mayer gave a highly informative speech and provided some useful facts and tidbits.

If you’ve ever written to a company that over-uses automation or form letters, you’ll understand the feeling of teeth-gritting *frustration* with canned responses that don’t even begin to answer your question.

I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.

I paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.