Your HTML files can work as PHP scripts. Take any HTML file you have and rename it to a PHP extension. (So for example, if your HTML file is named sales.html, rename it to sales.php).

Public search still dominates the industry, but the human factor of social networking could make some inroads on that.

Enterprise Personalization firm Exstream Software recently announced winners of its 2005 Visionary Awards.

Exstream Software, Inc. announced today that it has been named a leading provider of insurance document management solutions by Boston-based Celent Communications in the analyst firm’s “Insurance Software Deal Trends 2003-2004″ reports published last month.

Exstream Software announced today a co-marketing partnership agreement with SQLink Group, a leading provider of software and consulting services in Israel.

MSN has begun rolling out the latest versions of MSN Messenger and MSN Spaces in markets around the world.

Exstream Software announced that the Principal Financial Group (The Principal) has selected its Dialogue software as the infrastructure for creation and delivery of customer communications.

My post on Personalization and Socialization rustled a few feathers, as intended. Susan Mernit captured the key point: customized personalization– smart, self-adjusting, filtered system–limits discovery.

Building on its reputation as a leader in enterprise personalization, Exstream Software rounded out 2004 with award-winning accomplishments and its most significant growth to date.

Multi-patented, Deductive Search Technology Provides True Relevance and Personalization to Users While Reducing Hardware and People Resources by up To 50%.

There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and Google experimenting with factoring in profile information to adjust search results based on relevance to a specific user rather than just giving the exact same results to every user who searches for the certain keywords.

WebProNews has exclusive information on CNET’s metasearch engine. I caught up with CNET’s Jason Fischel, Vice President of Partnerships & Promotions, and Sarah Winterhalder, Director of Public Relations, at Search Engine Strategies in San Jose this afternoon. The revamp of Search.com doesn’t officially launch until tomorrow but Sarah and Jason have agreed to let me give you a sneak peek.

Several top search engines, including Google and Yahoo, are competing to make personalized search a reality. How long will it be before search engines are able to “understand” – and, more importantly, how will personalized search affect your business?

Last week was dominated by numerous changes at Google. GoogleGuy weighed in to varying degrees on each.

Personalization hasn’t worked because most people don’t have a compelling reason to personalize. It hasn’t worked because the cost of doing it well usually significantly outweighs the benefits it delivers. It hasn’t worked because managers have seen it as some Holy Grail of content management.

With so many people beginning to realize the worth of this ever priceless marketing tool, personalization is slowly but surely becoming one of the most effective marketing methods on the Internet today. Are YOU using personalization yet? If not, your profits are sure to start suffering soon. Here are 8 priceless ways to easily double your sales and profits through the use of personalization:

This week I read two really neat books. One of them is called “Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web” by Tim Berners-Lee, the original creator of the web. While the first half of the book Berners-Lee gives a brief history of how his invention came into being, the second half provides some fascinating insights on where it’s heading.

The other day I was making my way through my favorite shopping mall. You know the scene! Crowds of people, canned music the ‘noise’ of hundreds of people all talking at the same time!

Is your web site dynamic enough to address your visitors by name?

Personalization. It’s everywhere. It’s the big thing. Everyone wants to implement it–and you can’t blame business stakeholders for this viewpoint. Personalization can be a powerful ally in gaining competitive advantage.

Personalization on the internet is fast becoming a necessary ingredient for success. If you are still in the outdated automatic mode, you are losing valuable customers.