personalization Articles

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

Now THAT is Personalization

For anyone who’s read my blog posts for a while or who saw me speak in San Jose earlier this year you’ll know that I’m particularly interested in personalization and specifically, Google’s patents on the subject.

It’s because of this that the launch of 23andme yesterday was particularly interesting though I have to say, I haven’t seen anything in any of the patents on how this ties together.

Google Video: Privacy & Personalized Search

Early last month the Google Blog released a video regarding privacy. On Monday they released a second video this time specifically discussing privacy as it pertains to personalized search.

Once again support engineer Maile Ohye offers some clear explanations

SES – TopRank Day 1 Wrap Up
If you see these smiling faces at SES, be sure to say hello!

SES – Session: Personalization, User Data & Search

The personalization of search results is not the only way to target someone, you can also personalize your website to ensure your visitors feel engaged as soon as they arrive.

SES – Personalization, User Search & Data Session
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.

Where is the Google Search Result?

I had a client ask me the other day where his traffic was coming from, since he couldn’t find his listing in the top few pages of search results for a keyword that was showing up in his analytics reports.

SMX: Personalized Search – Fear or Not?

Despite the session’s title, the Q&A quickly devolved into less of a discussion of “Fear or Not” and more into “Why did you do this to us, Google?!” (Followed closely by the response, “You’re not normal. Er, a regular user.”)

Yahoo To Turn Away From Search?

When a little kid loses, what does he do?  He cries, screams, and – hopefully those checkers won’t scratch the wall – he hates the game.  Now, I’m not accusing Yahoo of crying or screaming, but the company may not love search as much as it used to – one exec, Tapan Bhat, said, “Search is no longer the dominant paradigm.”

Yahoo To Turn Away From Search?
“Yahoo To Turn Away From Search?”
Yahoo To Turn Away From Search?

Personalization Gets Deeper

Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon was the only Web site doing it successfully, but times have really changed. I realized how much has changed last week while travelling in Canada.

Social Search & Personalization

Gord Hotchkiss recently posted about how he thought personalization was Google’s trump card in social search. DigitalGhost noticed that Yahoo! hired some of the best sociology professors in the world, including Duncan J. Watts.

Google’s Defensible Trump Card?
A thought that came up in a conversation with Michael Ferguson, Ask’s usability guy (which is probably why I like talking to him. He always greases the mental machinery) was Google’s defensible position that personalization offers.

Google is betting the farm on personalization. And really, they’re possibly the only search engine that can make this work. Here are the required components:

Are Search Engine Rankings Dead?
The phrases “search engine optimizaton” and “rankings” have gone hand in hand since the start of the search marketing industry. Agencies have gone so far as to use “rankings” as part of their name such as Jill Whalen’s High Rankings, David Wallace’s “Search Rank” and of course, our company “TopRank”.

Personalization And The Death Of SEO

… as we know it. On February 2, 2007 Google launched its big push into personalized search results. This was, to many, a dark day as SEO’s scrambled to determine exactly what this meant for the industry and for our clients. Different results showing up for different people? What are ranking reports if what you see differs from what I see? Who’s right? And of course, how do I prove it?

Around the SEM World – Personalized Search

"Around the SEM World" is a new monthly series I am starting in which I will ask professionals around the SEM Industry their thoughts on the hottest topics during the given month.

PreFound Enters Its Blue Period

The relaunch of the people-powered PreFound search service goes a little farther than the color scheme shift from orange to blue.

Gord Interviews Matt Cutts

I had the chance to interview Matt Cutts this week about personalization and it’s impact on the SEO industry. Excerpts from the interview and some additional commentary are in my Just Behave column on Search Engine Land today. As promised, here is the full transcript of the interview:

Gord Interviews Marissa Mayer on Personalization

Below is the full transcript of the interview with Marissa Mayer on personalization of search results. For commentary, see the Just Behave column on Searchengineland.

Gord: It’s a little more than two weeks ago since Google made the announcement that personalization would become more of a default standard for more users on Google.  Why did you move towards making that call?

Search and SEO Personalization: Lost in the Shuffle

What is not lost with the personalization of search:

Important components of search marketing have always been and will always be increasing quality traffic, increasing sales, and increasing profit. These are the ultimate indicators of success for any search marketing campaign. The introduction of personalized results for users does not change the importance of these indicators or goals in any way.

The Personalization of SEO and Search

Personalization of Search and its implications for SEO…

Personalization in Email Marketing

Marketing by email has grown into a science! No longer can we just throw a hastily written email to our prospects and expect results.

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