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All Posts Tagged Tag: ‘personalization’

Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss. Consumers want more relevant offers, but they’re also not really into being tracked, …

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Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d be wrong, however. Earlier, we looked at a new study from IBM and Econsultancy, which found that businesses think they …

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Brands Don’t Know Their Customers As Well As They Think They Do

IBM and Econsultancy have some new research out suggesting a “massive perception gap” between how well brands think they are marketing to their customers and how well customers actually think brands know them. Businesses think they’re doing a pretty good job. Consumers, not so much. Do you think you know your customers well or do you need some improvement in …

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Google News Now Gives Personalized Suggestions

Google News has had personalization feature for a long time now, but a new feature actually suggests stories for users based on their interests. Google’s Krishna Bharat announced the feature in a post on Google+ (via Search Engine Land): Google News now has a “Suggested for you” section with stories likely to match your interests. See my section today. The …

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Yahoo Does Some New Search Personalization

Yahoo announced that Yahoo Search is now showing personal results for signed-in users, which include upcoming flights, events, and packages. This is across mobile, tablet, and desktop. You can type “package,” or a store’s name, and you’ll see details at the top of your search results. You can search for “events” and get info or download tickets for approaching events. …

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Etsy Aims To Help Sellers By Giving Buyers Custom Recommendations

Etsy announced this week that it is making some changes to make the shopping experience better for customers, which will in turn positively affect sellers. Etsy’s Heather Burkman says one such change is through custom recommendations. She talks about a recent email test Etsy ran. “Half of the buyers received an email with the same set of items, and the …

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AOL Acquires Web Personalization Firm Gravity

AOL announced that it has entered into an agreement to acquire Gravity, developer of content optimization and personalization technology and “the Interest graph”. The deal is for $83 million, and an additional $7.7 million may be deferred and paid over two years after the closing. AOL CEO Tim Armstrong said, “The web is moving to the era of personal, and …

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Amazon Will Let You Personalize a Kindle Cover for No Additional Charge

If your Kindle device is looking a bit…bland for your tastes, Amazon is now allowing you to spruce it up with a cool new cover. Not just any cover, but one that’s personalized with your own photos, if you’d like. Amazon has announced that if you purchase a cover or skin for your Kindle device, you can now put your …

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Twitter Rolls Out New Recommendations

Twitter announced that it is rolling out a new kind of recommendation to some users, which aims to deliver personalized suggestions based on when multiple people in the user’s network follow the same user or favorite/retweet the same tweet. As Twitter recently noted, it is experimenting a lot with different features these days, testing them with small sub-sets of users …

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Yahoo Launches Newly Redesigned My Yahoo, Wants iGoogle Users To Come Aboard

Yahoo announced today that it has launched a new redesigned version of My Yahoo, where users can now get an even more personalized experience. It’s launching on both desktop and mobile. “The refreshed design gives you a sleek, tailor-made starting page to access your email accounts, calendars, stock portfolio, sports scoreboard, weather, Flickr, and of course your favorite content — …

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Pinterest Now Tracks You Automatically, Lets You Opt Out

In an effort to make you “feel like Pinterest is really yours,” the social network is beginning to implement a new personalization feature that tracks your movements across the web and recommends certain pins based on the websites you visit. “If you’re interested, we’ll…suggest personalized pins and boards based on websites you go to that have the Pin It button. …

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SiriusXM’s MySXM Lets You Personalize Channels

SiriusXM announced the launch of a new personalization feature called MySXM, which enables users to personalize over 50 its channels by creating up to over 100 variations of each. Channels that take advantage of the MySXM feature let users adjust sliders to impact library depth, familiarity, music style, tempo, region, and over attributes. Eventually, more channels will get the feature. …

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