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Using Personalized Data Critical To Brand Loyalty

Using Personalized Data Critical To Brand Loyalty

By Chris Crum April 6, 2015

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d …

AOL Acquires Web Personalization Firm Gravity AOL Acquires Web Personalization Firm Gravity

AOL announced that it has entered into an agreement to acquire Gravity, developer of content optimization and personalization technology and “the Interest graph”. The deal is for $83 million, and an additional $7.7 million may be deferred and paid over …

Amazon Will Let You Personalize a Kindle Cover for No Additional Charge Amazon Will Let You Personalize a Kindle Cover for No Additional Charge

If your Kindle device is looking a bit…bland for your tastes, Amazon is now allowing you to spruce it up with a cool new cover. Not just any cover, but one that’s personalized with your own photos, if you’d like. …

Twitter Rolls Out New Recommendations Twitter Rolls Out New Recommendations

Twitter announced that it is rolling out a new kind of recommendation to some users, which aims to deliver personalized suggestions based on when multiple people in the user’s network follow the same user or favorite/retweet the same tweet. As …

Yahoo Launches Newly Redesigned My Yahoo, Wants iGoogle Users To Come Aboard Yahoo Launches Newly Redesigned My Yahoo, Wants iGoogle Users To Come Aboard
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Yahoo announced today that it has launched a new redesigned version of My Yahoo, where users can now get an even more personalized experience. It’s launching on both desktop and mobile. “The refreshed design gives you a sleek, tailor-made starting …

Pinterest Now Tracks You Automatically, Lets You Opt Out Pinterest Now Tracks You Automatically, Lets You Opt Out
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In an effort to make you “feel like Pinterest is really yours,” the social network is beginning to implement a new personalization feature that tracks your movements across the web and recommends certain pins based on the websites you visit. …

SiriusXM’s MySXM Lets You Personalize Channels SiriusXM’s MySXM Lets You Personalize Channels

SiriusXM announced the launch of a new personalization feature called MySXM, which enables users to personalize over 50 its channels by creating up to over 100 variations of each. Channels that take advantage of the MySXM feature let users adjust …

What Personalization, Privacy And Competition Mean For Google’s Future What Personalization, Privacy And Competition Mean For Google’s Future
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As previously reported, Google has expanded its field trial for Gmail results on web search results pages. Now, it includes Google Drive and Google Content (though you have to actually sign up for the new field trial to get these …

DuckDuckGo Thinks You Don’t Want Personalized Search Results DuckDuckGo Thinks You Don’t Want Personalized Search Results
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DuckDuckGo is following Bing’s lead with a new ad telling you why its results are better than Google’s. Unlike Bing’s “Bing It On” campaign, however, DuckDuckGo isn’t pushing a blind taste test of side-by-side search results. They’re simply telling you …

Yahoo To Focus On Mobile And Personalization Yahoo To Focus On Mobile And Personalization
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Yahoo will reportedly be increasing its focus on mobile and personalization moving forward under new CEO Marissa Mayer. Mayer held a meeting with Yahoo employees to discuss the company’s plans, and these were major themes. Business Insider obtained a summary/outline …

This Is How Google Plans To See Through Your Eyes (Literally) This Is How Google Plans To See Through Your Eyes (Literally)
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Google has captured many imaginations with Project Glass, and the device will not even be available to consumers until next year at the earliest. Wearing a Google Glass in front of your eye may be your ticket to a futuristic …

Here Are The Cards Google Now Is Starting With Here Are The Cards Google Now Is Starting With

Google Now, Google’s new Android feature, now has a landing page with information about it. This includes the diagram above. The page begins with the promo video we looked at previously: “Google Now gets you just the right information at …

Twitter Experiments With Personalized User Suggestions Twitter Experiments With Personalized User Suggestions

Twitter announced that it is conducting some personalization experiments for users. Specifically, Twitter is trying to tailor user suggestions (suggestions for people to follow) to people’s specific interests. “These tailored suggestions are based on accounts followed by other Twitter users …

Will The “Next Web” Belong To Yahoo? Will The “Next Web” Belong To Yahoo?

Yahoo Chief Product Officer, Blake Irving, spoke about “the next web” (not the technology blog) at the Adobe Digital Marketing Summit last week. Yahoo has posted a “concise version” of his opening remarks from he event, in which he talks …

Groupon Gets More Personalized Groupon Gets More Personalized
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Everything on the web is getting more personalized these days, it seems. Take Yahoo’s new C.O.R.E. system as one of the latest examples. Another example would be a new system Groupon is reportedly testing, which would give users more control …

Chrome Sync Comes Out Of Beta, Becomes Sign in to Chrome Chrome Sync Comes Out Of Beta, Becomes Sign in to Chrome

Google has introduced an update to its Google Chrome browser that will allow multiple users to sign into one browser, allowing them to synchronize their user experience with their Chrome-powered devices. Over at the Google Chrome Blog, the stable release …

eBay Acquires Hunch eBay Acquires Hunch
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eBay has acquired recommendation engine Hunch, with the aim of improving eBay’s personalized recommendations. Hunch has been around for a couple years now. The company’s stated mission is to “build a ‘taste graph’ of the entire web, connecting every person …