All Posts Tagged Tag: ‘Performics’
A patent application filed by Yahoo is causing a bit of a stir within the SEO community. The patent is for an "Automated System to Improve Search Engine Optimization on Web Pages." The abstract for the patent reads as follows:
Four months ago, Google announced that it wanted to get rid of DoubleClick’s Performics arm; it just didn’t seem right for the search engine giant to run a search marketing business. Today, it turned out that Google’s good buddy Publicis Groupe will be the buyer.
After further review, Google decided to split Performics into two businesses, with the search marketing side tagged with a “For Sale” sign.
Google’s approved acquisition of DoubleClick brings along an SEO asset, the Performics business that search maven Danny Sullivan needs to be divested immediately.
Business makes strange bedfellows. Just in time for the FTC to approve Google’s acquisition of DoubleClick, and with it an SEO firm called Performics, the company has changed its tune a bit about how to deal with SEO companies.
For the longest time, Google advised webmasters to be wary of SEO companies, and put up this warning at the Webmaster Help Center:
Google has projected an image of corporate spotlessness over the years that is becoming increasingly, well, spotted. The company has grown up, you could say, and has lost much of its innocence down the pockets of shareholders, while its idealistic founders pursue more amusing things than evil, or its lesser cousins.
Have you heard of “Cyber Monday”? Boomers are a driving force in comparison shopping engines.
Why is this important? How is social media marketing an essential tool behind holiday gift buying? What type of revenue increase are e-commerce engines estimating within the holiday season? Some interesting questions not to say the least and valuable information for any e commerce owner. I have put together some interesting marketing charts and trend analysis for your viewing pleasure.
DoubleClick Performics has released the results of their Consumer Loyalty Survey, which examined what factors determine loyalty to an online retailer.
"When it comes to loyalty and rewards programs, this research shows consumers often seek the best value," said Stuart Frankel, president of DoubleClick Performics.
"Seven out of ten consumers shop multiple Web sites before making an online purchase to find the site offering the best deal."
Google is treading in dangerous waters right now. The prolific company will inherit its own search engine optimization (SEO) company called Performics after purchasing the online advertising giant DoubleClick on April 13th (takeover due to complete at the end of the year) and so far there is no sure indication of the company’s future.
The company has unveiled the Performics 50 index to reflect overall activity of of the search market.
Internet-based ad company DoubleClick has announced its intended purchase of Performics, a search engine marketing company. The deal is expected to be worth $65 million with DoubleClick paying $58 million in cash. The remaining $7 million will come from future earnings.