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Amazon.com, Pepsi Bank On Free MP3 Music
By David A. Utter - Tue, 01/15/2008 - 7:44am. 1 comment
A billion dollar giveaway starting February 1st will help Amazon.com take on Apple's iTunes for consumer music purchases.
Google Gets No Mention On Top Brands List
By Jason Lee Miller - Wed, 07/18/2007 - 11:23am.
It's somewhat surprising that this is Coca Cola's first number one spot on Harris's "Best Brands" poll, considering the amount of money the company spends on branding and the subsequent associations branding has built in the consumer mind.
Google's Better, But They Like Yahoo
By Jason Lee Miller - Thu, 06/28/2007 - 3:12pm.
Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.
Google Now Worth $80 Billion
By Nathan Weinberg - Tue, 06/07/2005 - 3:03pm.
John Battelle notes that Google's market capitalization is now just north of 80 billion dollars, making it the largest media company on the planet, overtaking Time Warner.
Pepsi and Yahoo Smash Online Music Show
By Jason Lee Miller - Thu, 06/02/2005 - 12:57pm.
Reviving a WB television program that tanked last summer, Pepsi and Yahoo! are teaming up to add the music show, Smash, to Yahoo! Music's cache of features.
Pepsi Reports First Quarter Net Income
By WebProNews - Tue, 04/12/2005 - 11:07am.
The Pepsi Bottling Group reported first quarter 2005 net income of $39 million, or diluted earnings per share (EPS) of $0.15.
Pepsi Challenge: Consumers Hack Their Promotions
By Steve Rubel - Tue, 01/25/2005 - 5:02pm.
One of the most interesting developments in the golden era of transparency is that consumers are sharing all kinds of information to hack/circumvent traditional promotions such as coupons, contests and giveaways.
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