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Kelly Rowland: “The Game” Leaked Online

Kelly Rowland: “The Game” Leaked Online

By Amanda Crum June 2, 2014

Kelly Rowland was one of several artists tapped by Pepsi earlier this year to take part in a unique “visual album” to celebrate the World Cup, and her song “The Game” is included on a new LP which will be …

Aspartame is Deemed Safe in Colas By Europe Aspartame is Deemed Safe in Colas By Europe

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After Coca-Cola America president Steve Cahillane acknowledged that Diet Coke sales were down because of artificial sweeteners back in October, the European Food Safety Authority (ESFA) has announced that the use of aspartame to sweeten Diet Coke and other colas …

How Prohibition Made Soda the King of Beverages How Prohibition Made Soda the King of Beverages

A new book by author Tristan Donovan called Fizz: How Soda Shook Up The World was excerpted this week in the Atlantic, and he argues that Coca-Cola has the 1920′s Prohibition movement to thank for its rise to glory. As …

Pepsi Carcinogen: Dangerous or Not? Pepsi Carcinogen: Dangerous or Not?

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The Center for Environmental Health, an environmental watchdog group, has warned that the caramel coloring in Pepsi contains a dangerous level of a cancer-causing agent. The offending ingredient in question is 4-methylimidazole, which goes by the street name 4-Mel, and …

New Pepsi Bottle Design Announced New Pepsi Bottle Design Announced

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Over the years, both Coke and Pepsi have gone through so many packaging redesigns that a new design (not to mention a new version of soda) is almost expected every 18 months. However, the shape of the bottles don’t change …

Jeff Gordon Prank Ad Isn’t Real, But it is Fun Jeff Gordon Prank Ad Isn’t Real, But it is Fun

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This week, Pepsi released an ad designed for viral marketing online. It features Nascar driver Jeff Gordon dressing up with a fake beard and moustache, which is ridiculous enough on its own. He then proceeds to supposedly prank a used …

Beyonce: “Disinvite” Petition Removed By White House Beyonce: “Disinvite” Petition Removed By White House

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Beyonce has seemingly done her part in the movement to get kids active and healthy, partnering with Michelle Obama to create a music video for the “Let’s Move!” campaign in 2011; however, some aren’t happy that she’s also partnered with …

Beyonce: $50 Million Deal To Sell Pepsi Beyonce: $50 Million Deal To Sell Pepsi
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In a collaboration that’s indicative of Pepsi’s youthful direction, the company has announced a partnership with mega-star Beyonce which will cost them around $50 million. The deal will see the singer appearing in ads for the soft drink and her …

Coke And Pepsi Contain Small Amounts Of Alcohol Coke And Pepsi Contain Small Amounts Of Alcohol

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Paris-based National Institute of Consumption (INC) has released a study saying that more than half of leading colas contain the minute traces of alcohol. The study found that even the big brands, like Coke and Pepsi, contain .0001 percent or …

Twitter and Pepsi Joins Forces to Offer Live for Now Twitter and Pepsi Joins Forces to Offer Live for Now

PepsiCo is joining forces with Twitter to extend the reach of their current “Live for Now” promotion. “Live for Now” is a musical platform that resides at Pepsi.Com and offers live music from some of today’s biggest pop performers. Launched …

Scumbag Steve To Appear in Advertisements
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While you know him better as Scumbag Steve, Blake Boston is a living example of how to exchange Internet fame (infamy?) into real world financial gain. After finding his Internet fame via the Reddit collective, Scumbag Steve is about to …

Michael Jackson, Pepsi To Partner Once Again Michael Jackson, Pepsi To Partner Once Again

Pop legend Michael Jackson is about to reach a posthumous milestone; his album “Bad” is turning 25 this year. In conjunction with the anniversary, Pepsi has announced they will be partnering with the singer’s estate to gain the rights to …

Pepsi Gears Up Campaign For Pepsi NEXT Pepsi Gears Up Campaign For Pepsi NEXT
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Starting March 26th, Pepsi will be launching a new product called Pepsi Next, a soft drink that has “real cola taste with 60% less sugar than Pepsi Cola”. The campaign comes after research that the company says shows consumers’ resistance …

Melanie Amaro Earns “Respect” For Elton John/Pepsi Commercial For Super Bowl Melanie Amaro Earns “Respect” For Elton John/Pepsi Commercial For Super Bowl
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Since winning X-factor, singer Melanie Amaro has really entered onto the scene, while the show itself isn’t doing so well. Amaro is jovial after recently shooting a Pepsi Super Bowl ad with the music giant and piano man Elton John. …

Pepsi Goes Social Pepsi Goes Social
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PepsiCo is introducing a prototype for a fully interactive new vending machine at the National Automatic Merchandising Association’s One Show in Chicago this week.  It is called the “Social Vending System” and I gotta say, it looks pretty awesome. The …

Pepsi to Skip Super Bowl for Social Media
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Pepsi will reportedly be skipping its annual Super Bowl commercials, and will instead invest the money it would generally spend on those, in social media marketing. This would make the first time in 23 years that Pepsi will not have Super Bowl ads.

Larry D. Woodard, President and CEO of Manhattan ad agency Vigilante writes in an ABC News piece:

Socializing Advertising
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In these uncertain economic times, advertisers need to make their ads count if they don’t want to throw away precious dollars on ineffective Internet advertising. Online advertising is still a great way to market your business, as it is highly targeted, and can provide both an unparalleled branding appeal and instant conversion (depending on the nature of the ad). But effective ads must be engaging. They must give a viewer a reason to care. That is a large part of the battle.

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