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Penguin Articles

Google Penguin Update: Has Google Already Launched Another One? Nope. Google Penguin Update: Has Google Already Launched Another One? Nope.
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Here we go. Over the past year, we’ve seen countless forum posts of people talking about getting hit by various iterations of the Panda update. Sometimes it really was Panda. Sometimes it wasn’t. Google, of course, makes algorithmic changes every …

SEOmoz Takes On Webspam With Ambitious Project, Talks Penguin Update SEOmoz Takes On Webspam With Ambitious Project, Talks Penguin Update
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SEOmoz is working on a new spam research project aimed at classifying, identifying and removing (or at least limiting) the link juice that spam pages and sites can pass – a pretty ambitious goal, to say the least. Can SEOmoz …

Google Algorithm Changes For April: Big List Released Google Algorithm Changes For April: Big List Released
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As expected, Google has finally released its big list of algorithm changes for the month of April. It’s been an interesting month, to say the least, with not only the Penguin update, but a couple of Panda updates sprinkled in. …

Google Penguin Update: Seriously, Avoid Doorway Pages Google Penguin Update: Seriously, Avoid Doorway Pages
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If you want to avoid Google’s Penguin update (or recover from it), you’re going to have to make sure your site falls in line with Google’s quality guidelines. We’ve been posting various articles on these guidelines, such as: Google Penguin …

Penguin Update Will Come Back (Like Panda), According To Report Penguin Update Will Come Back (Like Panda), According To Report
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Danny Sullivan put out a new article with some fresh quotes from Matt Cutts. From this, we know that he has deemed the Penguin update a success. In terms of false positives, he says it hasn’t had the same impact …

Google Penguin Update Recovery: Matt Cutts Says Watch These 2 Videos Google Penguin Update Recovery: Matt Cutts Says Watch These 2 Videos
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Danny Sullivan at Search Engine Land put up a great Penguin article with some new quotes from Matt Cutts. We’ve referenced some of the points made in other articles, but one important thing to note from the whole thing is …

Google Penguin Update: Google Granted Another Possibly Related Patent Google Penguin Update: Google Granted Another Possibly Related Patent
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Google released the Penguin update a couple weeks ago, in an effort to rid its search engine results of webspam. The update targeted the kinds of things Google has always tried to rid its results of, but the update is …

Post – Google Penguin Update Content Tips Endorsed By Matt Cutts Post – Google Penguin Update Content Tips Endorsed By Matt Cutts
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Marc Ensign published a good blog post about staying on good terms with Google, in the post-Penguin world. There are plenty of posts out there on this topic. I’ve seen a fair amount of pretty good ones, but this one …

Google Penguin Update And Affiliate Programs Google Penguin Update And Affiliate Programs
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In continuing our looks at Google’s quality guidelines, it’s time to talk about affiliate programs. Google, as you probably know, recently released the Penguin update, targeting sites that violate its quality guidelines. With that in mind, it seems wise to …

Can Machines Produce Authoritative Search Results? Can Machines Produce Authoritative Search Results?
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If the future of journalism is machine-produced content, it may face one major obstacle – search engine visibility. We’ve written about Narrative Science, a company whose business just happens to be providing such content, several times. In fact, earlier today, …

Bi02sw41: Did Google Just Make Keywords Matter Less? Bi02sw41: Did Google Just Make Keywords Matter Less?
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Google is often tight-lipped about its ranking signals. It makes sense, as they don’t want you to be able to game the results and get your content to rank when it shouldn’t. That’s why it is still somewhat surprising that …

Google Penguin Update: Report Spam With Google Docs Google Penguin Update: Report Spam With Google Docs

You can learn a lot of little helpful tidbits by listening to what Googles head of webspam has to say, and lucky for webmasters, he’s always saying through various channels on the web. This includes YouTube videos, his blog, Google+, …

Google Panda Update Strikes Again (Really. Again. As In Since Penguin Update) Google Panda Update Strikes Again (Really. Again. As In Since Penguin Update)
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Google has already launched another Panda update. By already, I mean since the Penguin update. After the Penguin update was announced, and Searchmetrics put out its lists of winners and losers, Google revealed that there had actually been a Panda …

Google Penguin Update: Google Has Read, Processed Almost All Spam Reports Google Penguin Update: Google Has Read, Processed Almost All Spam Reports
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Google’s Matt Cutts recently tweeted that people should fill out a form to report post-Penguin spam. “We’re reading feedback,” he said. @mattcuttsMatt CuttsTo report post-Penguin spam, fill out https://t.co/di4RpizN and add “penguin” in the details. We’re reading feedback. 5 days …

Matt Cutts: Excessive Blog Updates To Twitter Not Doorways, But Possibly Annoying Matt Cutts: Excessive Blog Updates To Twitter Not Doorways, But Possibly Annoying
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Google’s head of webspam took on an interesting question from a user in a new Webmaster Help video: Some websites use their Twitter account as an RSS like service for every article they post. Is that ok or would it …

Google Penguin Update: A Lesson In Cloaking Google Penguin Update: A Lesson In Cloaking
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There are a number of reasons your site might have been hit by Google’s recent Penguin update (formerly known as the Webspam update). Barring any unintended penalties, the algorithm has wiped out sites engaging in webspam and black hat SEO …

Google Penguin Update Recovery: Hidden Text And Links Google Penguin Update Recovery: Hidden Text And Links
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There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s quality guidelines. With that in mind, it seems …

Google Penguin Update Recovery: Getting Better At Keywords Google Penguin Update Recovery: Getting Better At Keywords
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Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords …

Google Penguin Update: 12 Tips Directly From Google Google Penguin Update: 12 Tips Directly From Google
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In case you haven’t heard the news, the official name for the Webspam update Google launched this week, is reportedly the Penguin update. Google’s Matt Cutts even tweeted a picture of a stuffed Panda hanging out with a stuffed Penguin. …

Recovering From Google’s Penguin Update Recovering From Google’s Penguin Update
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First, before you start your campaign for Penguin recovery, you should probably determine whether you were actually hit by the Penguin update, or by the Panda update (or even some other Google algorithm change). Shortly after the Penguin update rolled …

Webspam And Panda Updates: Does SEO Still Matter? Webspam And Panda Updates: Does SEO Still Matter?
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It’s been a crazy week in search. While not entirely unexpected, Google launched its new Webspam update (which should still be in the process of rolling out, as Google said it would take a few days). This update, according to …