Quantcast

Penguin Articles

Google Penguin Update: Don’t Forget About Duplicate Content Google Penguin Update: Don’t Forget About Duplicate Content
· 119

There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand close to its chest. “While we can’t …

Google’s Amit Singhal: Penguin A Success Google’s Amit Singhal: Penguin A Success
· 21

Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search Engine Land. Singhal discussed a variety of Google search-related topics. We were hoping to get …

What If The Google Penguin Update Inadvertently Killed The Web As We Know It? What If The Google Penguin Update Inadvertently Killed The Web As We Know It?
· 142

Note: Perhaps the headline of this article is a little sensational, but don’t overlook the “what if” part. I’m not suggesting Google has some plot to kill the web. However, many businesses rely on Google and people are freaking out …

Should The Google Penguin Update Hit Sites Like WPMU.org? Should The Google Penguin Update Hit Sites Like WPMU.org?
· 96

We recently told you about WPMU.org apparently getting hit by Google’s Penguin update. The site went from 8,580 visits (pretty standard for the site, having looked through the Analytics myself) to 1,527 a week later. It’s been hovering around similar …

Google Penguin Update: There Hasn’t Been One Since The First One Google Penguin Update: There Hasn’t Been One Since The First One
· 7

As previously reported, there has been some chatter in the forums speculating that Google may have launched another Penguin update. That’s not the first time this has happened since the original one, and it will surely not be the last, …

Google Penguin Update: Webmasters Wondering If Another One Came Out Google Penguin Update: Webmasters Wondering If Another One Came Out

Update: Google says there has not been another one. As usual, webmasters are speculating about the latest big name Google algorithm change as some have experienced sudden traffic issues. This has happened quite frequently since last year’s Panda update was …

Google: There Was No Penguin Update Google: There Was No Penguin Update
· 6

You know that Penguin update we’ve been talking about for the past month (and to some extent even longer)? Well, that doesn’t exist. That is, according to one Googler. Danny Sullivan at Search Engine Land shares an amusing story about …

Matt Cutts Shares Something You Should Know About Old Links Matt Cutts Shares Something You Should Know About Old Links
· 7

Google’s Matt Cutts has put out a new Webmaster Help video discussing something that’s probably on a lot of webmasters’ minds these days: what if you linked to a good piece of content, but at some point, that content turned …

Google Penguin, Panda, Matt Cutts & Amit Singhal In Lego Art Form Google Penguin, Panda, Matt Cutts & Amit Singhal In Lego Art Form

Aaron Wall at SEOBook commissioned an art project, which features a number of Lego art-style pictures of various Google employees and SEO celebrities, as well as some Google update-specific pieces. We already looked at Google executive chairman Eric Schmidt (who …

You Should Use Pinterest, According to Bing You Should Use Pinterest, According to Bing
· 5

Bing’s Duane Forrester, who for all intents and purposes, is the search engine’s counterpart to Google’s Matt Cutts (they sometimes speak together at conferences), posted to the Bing Blog over the weekend, to give some advice on recovering from Google’s …

Google Penguin Update Recovery Advice From Bing Google Penguin Update Recovery Advice From Bing
· 8

Duane Forrester (often thought of as Bing’s Matt Cutts) has offered some tips for recovering from Google’s Penguin and Panda updates, or at least avoiding getting hit by them. While he never mentions “Google” in the post, the post is …

Can Negative Parameters Tell You If You Were Hit By Google’s Penguin Update? Can Negative Parameters Tell You If You Were Hit By Google’s Penguin Update?
· 1

Barry Scwhartz posted this week about a Google query hack, which may or may not enable you to confirm that your site was hit by Google’s Penguin update. Schwartz credits WebmasterWorld member Martin Ice Web with the find. The user …

Comment Spammers: These Links Are Not Helping You Comment Spammers: These Links Are Not Helping You
· 8

In light of Google’s Penguin update, it seems like a good time to suggest that you don’t spam blog comments. Even if you’re not technically spamming, and are leaving semi-thoughtful comments (but your ultimate goal is to get a link), …

The Blurry Lines Of Google’s Paid Links Policy The Blurry Lines Of Google’s Paid Links Policy
· 65

As you probably know, Google isn’t a fan of people paying for links that pass PageRank. It’s considered to be a manipulation of search results and a violation of Google’s quality guidelines, which are the focus of Google’s Penguin update. …

Rand Fishkin’s Negative SEO Challenge: 40K Questionable Links And Ranking Well Rand Fishkin’s Negative SEO Challenge: 40K Questionable Links And Ranking Well
· 15

Last month, we reported that SEOmoz CEO Rand Fishkin issued a negative SEO challenge. He challenged people to take down SEOmoz or RandFishkin.com using negative SEO tactics. “I’ve never seen it work on a truly clean, established site,” Fishkin told …

Google Penguin Update: SEO And Marketing Services Feel The Effects Google Penguin Update: SEO And Marketing Services Feel The Effects
· 27

There’s been a great deal of talk about the Google Penguin update since it launched last month, and a lot of webmasters are still trying to sift through the rubble and determine if their sites were even impacted by Penguin …

Google Penguin Update Punishes WordPress Theme Creators? Google Penguin Update Punishes WordPress Theme Creators?
· 54

James Farmer at WPMU.org wrote a very interesting Penguin-related article, which doesn’t make the update look too great, despite its apparently honorable intentions. The update hit WPMU.org, sending it from 8,580 visits from Google on one day pre-Penguin to 1,527 …

Google Penguin Update: Has Google Already Launched Another One? Nope. Google Penguin Update: Has Google Already Launched Another One? Nope.
· 9

Here we go. Over the past year, we’ve seen countless forum posts of people talking about getting hit by various iterations of the Panda update. Sometimes it really was Panda. Sometimes it wasn’t. Google, of course, makes algorithmic changes every …

SEOmoz Takes On Webspam With Ambitious Project, Talks Penguin Update SEOmoz Takes On Webspam With Ambitious Project, Talks Penguin Update
· 1

SEOmoz is working on a new spam research project aimed at classifying, identifying and removing (or at least limiting) the link juice that spam pages and sites can pass – a pretty ambitious goal, to say the least. Can SEOmoz …

Google Algorithm Changes For April: Big List Released Google Algorithm Changes For April: Big List Released
· 19

As expected, Google has finally released its big list of algorithm changes for the month of April. It’s been an interesting month, to say the least, with not only the Penguin update, but a couple of Panda updates sprinkled in. …

Google Penguin Update: Seriously, Avoid Doorway Pages Google Penguin Update: Seriously, Avoid Doorway Pages
· 10

If you want to avoid Google’s Penguin update (or recover from it), you’re going to have to make sure your site falls in line with Google’s quality guidelines. We’ve been posting various articles on these guidelines, such as: Google Penguin …