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Penguin Articles

Matt Cutts On Penguin And Internal Links Matt Cutts On Penguin And Internal Links
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In the latest Webmaster Help video from Google, Matt Cutts responds to a question about Penguin’s effect on internal links that use the same anchor text. The exact question is: Do internal website links with exact match keyword anchor text …

Why Google Might Rank Sites With Bad Links Highly Why Google Might Rank Sites With Bad Links Highly
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Today’s Webmaster Help video from Google doesn’t appear to be an April Fools’ joke. It’s just Matt Cutts responding to a question like normal. The question at hand is probably something a lot of people have wondered: I’ve seen multiple …

Matt Cutts: Panda Update Coming Friday, ‘Big’ Penguin Update Later This Year Matt Cutts: Panda Update Coming Friday, ‘Big’ Penguin Update Later This Year
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According to Google webspam head Matt Cutts, we can expect the next Panda refresh to occur within the next few days. Speaking at the SMX conference, Cutts said that the next Panda update will take place this Friday, March 15th …

Google Penguin Update Hasn’t Been Refreshed Since October [Report] Google Penguin Update Hasn’t Been Refreshed Since October [Report]
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Search Engine Roundtable reports that it has confirmed with Google that it has not launched a data refresh for the Penguin update since the last reported refresh in October. Barry Schwartz writes, “Google has told us that Penguin is rarely …

Google On How To Figure Out Which Links To Remove Google On How To Figure Out Which Links To Remove
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For the past year or so, webmasters have been receiving a great deal of messages from Google about unnatural links pointing to their sites. You may know exactly which links Google doesn’t like, but there’s also a good chance you …

What Will Be Google’s Panda/Penguin For 2013? What Will Be Google’s Panda/Penguin For 2013?
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Well, here we are ten days into 2013, and Google has been rather quiet in the New Year, at least in terms of new changes to algorithms. Rest assured, however, Google will not slow down behind the scenes in working …

Fear Of Google Has People Asking StumbleUpon To Remove Links. Really. Fear Of Google Has People Asking StumbleUpon To Remove Links. Really.
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As we’ve discussed in several articles over the months, a lot of webmasters have been going overboard with link removal requests in the wake of Google’s Penguin update and link warning emails. People are trying to get links removed that …

Penguin Random House Merger Becomes Official Penguin Random House Merger Becomes Official

Media groups Bertelsmann and Pearson, which own Random House and Penguin, respectively, announced a merger of these two publishing giants. Under the terms of the deal, Bertelsmann will hold 53% of the new publishing group, with Pearson holding the remaining …

You Might Be Waiting Months To See Effects From Google’s Link Disavow Tool You Might Be Waiting Months To See Effects From Google’s Link Disavow Tool
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If you were hit by the Penguin update, you should probably use Google’s new Link Disavow tool, particularly if you can’t get bad links removed. That’s the message we’re getting from Google’s Matt Cutts. Cutts and Google really emphasized that …

Google Penguin Update: This Person Has A “Huge Recovery” Story Google Penguin Update: This Person Has A “Huge Recovery” Story
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Google has been pushing major updates left and right in recent weeks, and plenty of webmasters are feeling the effects for better or for worse. In late September, Google announced the EMD update targeting low-quality sites with exact match domains. …

Google Penguin Update: Latest Refresh Completed Friday Google Penguin Update: Latest Refresh Completed Friday
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As previously reported, Google’s Matt Cutts announced on Friday that Google launched the latest data refresh for the Penguin update. If you dig through Cutts’ replies to various Twitter users (as Barry Schwartz has apparently done), you’ll also find this …

Google Penguin Update Gets A New Data Refresh Google Penguin Update Gets A New Data Refresh
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Oh that Google and their late Friday announcements. Sometimes it’s the big monthly (at least they used to be) “search quality highlights” lists, but they were kind enough to release that on Thursday this past week. Still, Google’s Matt Cutts …

Senator Tells Matt Cutts About Paid Link Schemes Google Is Missing Senator Tells Matt Cutts About Paid Link Schemes Google Is Missing

Chairman of the U.S. Senate Committee on Commerce, Science and Transportation, Jay Rockefeller, sent letters to Google’s Matt Cutts, Yahoo’s Shashi Seth and Microsoft’s Qi Lu about moving company scammers using paid links to game search results. The committee is …

Google Penguin Update Refresh Suspected Google Penguin Update Refresh Suspected
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Last month, Google’s Matt Cutts made some comments at the Search Engine Strategies conference, reportedly indicating that the next Penguin update would be “jarring”. Since then, webmasters have been waiting for the big day when Google drops the hammer. Last …

Fear Of Google Ironically Has People Considering Making Natural Links Unnatural Fear Of Google Ironically Has People Considering Making Natural Links Unnatural
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We recently published an article called “Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling“. This was about the panic Google has caused among webmasters with its messages about links. It’s a panic that has led …

Webmasters Suspect A Significant Google Algorithm Update Just Happened Webmasters Suspect A Significant Google Algorithm Update Just Happened
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There are some rumblings that Google may have made a significant update to its algrorithm this week, sometime in the vicinity of August 28. Search Engine Roundtable points to a WebmasterWorld forum thread where some webmasters are commenting on substantial …

Google Penguin Update: You Ain’t Seen Nothing Yet Google Penguin Update: You Ain’t Seen Nothing Yet
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Last year, Google launched the Panda update, and wreaked havoc across the web on sites doing little to contribute to the quality of content appearing throughout Google’s search engine. This year, it’s been the Penguin update doing the wreaking (with …

This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update
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Another webmaster has claimed to have recovered from Google’s Penguin update. In a WebmasterWorld forum post (via Barry Scwhartz), member neildt said that they noticed a page they thought had been hit by Penguin, had returned to ranking for the …

Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas
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Google frequently updates its algorithm, and sometimes these updates have huge effects on numerous sites. Panda and Penguin are two of the most well-known these days. Google also launches regular data refreshes for these updates. While even these data refreshes …

Google Expands Hacking Detection To Deeper Pages Google Expands Hacking Detection To Deeper Pages
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Google has released its big list of algorithm changes for the month of May. There are plenty of interesting changes of note, but the first one on the list is: Deeper detection of hacked pages. [launch codename “GPGB”, project codename “Page …

Is It Google’s Fault You Got Hit By Penguin? Is It Google’s Fault You Got Hit By Penguin?
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Since Google unleashed the original Penguin update, there has been a lot of finger pointing at the search giant. That continues to this day, and will likely continue for the foreseeable future, not unlike we’ve seen with the Panda update. …