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Penguin Articles

You Might Be Waiting Months To See Effects From Google’s Link Disavow Tool You Might Be Waiting Months To See Effects From Google’s Link Disavow Tool
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If you were hit by the Penguin update, you should probably use Google’s new Link Disavow tool, particularly if you can’t get bad links removed. That’s the message we’re getting from Google’s Matt Cutts. Cutts and Google really emphasized that …

Google Penguin Update: This Person Has A “Huge Recovery” Story Google Penguin Update: This Person Has A “Huge Recovery” Story
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Google has been pushing major updates left and right in recent weeks, and plenty of webmasters are feeling the effects for better or for worse. In late September, Google announced the EMD update targeting low-quality sites with exact match domains. …

Google Penguin Update: Latest Refresh Completed Friday Google Penguin Update: Latest Refresh Completed Friday
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As previously reported, Google’s Matt Cutts announced on Friday that Google launched the latest data refresh for the Penguin update. If you dig through Cutts’ replies to various Twitter users (as Barry Schwartz has apparently done), you’ll also find this …

Google Penguin Update Gets A New Data Refresh Google Penguin Update Gets A New Data Refresh
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Oh that Google and their late Friday announcements. Sometimes it’s the big monthly (at least they used to be) “search quality highlights” lists, but they were kind enough to release that on Thursday this past week. Still, Google’s Matt Cutts …

Senator Tells Matt Cutts About Paid Link Schemes Google Is Missing Senator Tells Matt Cutts About Paid Link Schemes Google Is Missing

Chairman of the U.S. Senate Committee on Commerce, Science and Transportation, Jay Rockefeller, sent letters to Google’s Matt Cutts, Yahoo’s Shashi Seth and Microsoft’s Qi Lu about moving company scammers using paid links to game search results. The committee is …

Google Penguin Update Refresh Suspected Google Penguin Update Refresh Suspected
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Last month, Google’s Matt Cutts made some comments at the Search Engine Strategies conference, reportedly indicating that the next Penguin update would be “jarring”. Since then, webmasters have been waiting for the big day when Google drops the hammer. Last …

Fear Of Google Ironically Has People Considering Making Natural Links Unnatural Fear Of Google Ironically Has People Considering Making Natural Links Unnatural
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We recently published an article called “Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling“. This was about the panic Google has caused among webmasters with its messages about links. It’s a panic that has led …

Webmasters Suspect A Significant Google Algorithm Update Just Happened Webmasters Suspect A Significant Google Algorithm Update Just Happened
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There are some rumblings that Google may have made a significant update to its algrorithm this week, sometime in the vicinity of August 28. Search Engine Roundtable points to a WebmasterWorld forum thread where some webmasters are commenting on substantial …

Google Penguin Update: You Ain’t Seen Nothing Yet Google Penguin Update: You Ain’t Seen Nothing Yet
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Last year, Google launched the Panda update, and wreaked havoc across the web on sites doing little to contribute to the quality of content appearing throughout Google’s search engine. This year, it’s been the Penguin update doing the wreaking (with …

This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update
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Another webmaster has claimed to have recovered from Google’s Penguin update. In a WebmasterWorld forum post (via Barry Scwhartz), member neildt said that they noticed a page they thought had been hit by Penguin, had returned to ranking for the …

Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas
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Google frequently updates its algorithm, and sometimes these updates have huge effects on numerous sites. Panda and Penguin are two of the most well-known these days. Google also launches regular data refreshes for these updates. While even these data refreshes …

Google Expands Hacking Detection To Deeper Pages Google Expands Hacking Detection To Deeper Pages
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Google has released its big list of algorithm changes for the month of May. There are plenty of interesting changes of note, but the first one on the list is: Deeper detection of hacked pages. [launch codename “GPGB”, project codename “Page …

Is It Google’s Fault You Got Hit By Penguin? Is It Google’s Fault You Got Hit By Penguin?
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Since Google unleashed the original Penguin update, there has been a lot of finger pointing at the search giant. That continues to this day, and will likely continue for the foreseeable future, not unlike we’ve seen with the Panda update. …

Google: It’s Only A Penalty If It’s Manual Action Google: It’s Only A Penalty If It’s Manual Action
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Historically, the word “penalty” has been thrown around pretty loosely for sites who suffer in Google rankings. However, just because you got hit by an algorithm update, it doesn’t mean you’ve been penalized, as far as Google is concerned. Google …

Google Penguin Update Now Better At Splog Detection? Google Penguin Update Now Better At Splog Detection?

Some people have been talking about seeing major rankings changes, wondering if Google has released another Penguin update. According to Matt Cutts ,who spoke at SMX Advanced last night, Googe has not released a new one (or a new Panda …

Matt Cutts Gives An Update On Penguin Matt Cutts Gives An Update On Penguin
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Googe’s Matt Cutts participated in a keynote discussion at SMX Advanced, and as you might have guess, the topics of Google’s Penguin and Panda updates came up more than once. Matt McGee liveblogged the event for the SMX-affiliated Search Engine …

Matt Cutts To Keynote SMX Advanced, Leaves Panda, Florida Apparel At Home Matt Cutts To Keynote SMX Advanced, Leaves Panda, Florida Apparel At Home

SMX Advanced gets started on Tuesday in Seattle. In what many, I’m sure, will consider the highlight, Google’s Matt Cutts will keynote. Here’s what the SMX site says about it: Google software engineer Matt Cutts will be returning to SMX …

Google Penguin Update: More On That Recovery Story From WPMU Google Penguin Update: More On That Recovery Story From WPMU
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One site that got hit by Google’s Penguin update has managed to make a comeback, thanks to Google’s most recent data refresh of the algorithm update. WPMU’s story has been in the spotlight as an example of where a legitimate …

Google Penguin Update Refresh & Recovery Provide Hope For Webmasters Google Penguin Update Refresh & Recovery Provide Hope For Webmasters
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As previously reported, Google announced its first Penguin update since the original over Memorial Day weekend. Google’s head of webspam, Matt Cutts, tweeted about it, saying, “Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects

Google Penguin Updated To Version 1.1 Google Penguin Updated To Version 1.1
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Google’s Penguin update has been somewhat divisive in the search industry. There have been Web sites that were negatively impacted by the update while Google says that Penguin was a success. One of the most persistent rumors, however, has been …

Google Penguin Update: Don’t Forget About Duplicate Content Google Penguin Update: Don’t Forget About Duplicate Content
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There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand close to its chest. “While we can’t …