Let me begin by saying that I am not a "goth" individual and I know very little about the culture; however, I did find several items in your inventory that I could see myself or others like me purchasing for various reasons unrelated to the "goth" culture. Having said this, here are my suggestions for increasing your site's trustworthiness and attracting more visitors.
I went to Julie's site and even though this is not my thing :) I wanted to help her because I could relate because I've seen my site for so long that I can't see it objectively.
Re: Shadow Domain... here's my comments for what they're worth...
Julie makes a common mistake in thinking that being "listed on several search engines" will bring her traffic. A site can be listed in every search engine in the world but not have enough traffic. Being listed and being found when people look for the service or goods you sell are two entirely different things.
Thanks to everyone who participated in the first NetDummy peer review of the site Shaddow Domain. We here at NetDummy realize that this site was a bit, well, over the top. Two of you even complained about our selection. So allow me to explain.
I had a look at the site, and its not bad - better than I could do, but a couple of things struck me.
Not all reviewers send in lengthy reviews, but many have good ideas regardless. Here are the short comments:
Site theme has lots of potential. The merchandise is really cute. That's why I'm taking the time to reply. But...
Like Julie Pedersen, Web Mistress of Shadow Domain, I too am a self taught web designer, (approx 6 years) who's need to come to grips with the web & web design, was driven by other business demands. I now design a limited number of web sites for small to medium businesses.
The first thing I do, is view the source file to see if good and proper Meta data is present. Brian appears to have done a good job of including this at the top of his file, making it search-engine friendly.
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