When one thinks about karate, he thinks of action, suspense, precision and that "oriental flavor" that is only evident in this art form. However, when I visited the website Damashi: Traditional Karate Videos and Books (www.damashi.com) I don't get that action or "oriental flavor" that may draw me to the site to purchase videos about karate.
Because while all comments aren't long, they are all potentially useful.
My first thought as I look up here is "Oh my gosh! How confusing!" At second look I CAN see where to go and find things but perhaps a separator from buttons and text using a pale color would be nice. The white background has got to go.
I always try to find a positive in every site...and I think DAMASHI has a good start with solid, to-the-point content and a interesting product concept. Here are my suggestions to improve this good site:
This site is not terrible, but it could certainly use some enhancements. The navigation is not intuitive and the content is not conveniently laid out. Trying to read it is difficult because of the different font sizes and colors.
It's a pretty good site; these comments are more about turning a good site into a great site, not correcting major flaws.
In this review we will address the utility of the site for e-commerce and not the design itself; recognizing however, that the two are not easily separated in practice. We will also focus principally on the opening page and the overall site concept.
OPENING PAGE AND MAIN CONTENT - Upon entering the site, first impression is a personal home page due to the background, the animated gifs, and amount of scrolling and large text. My recommendation would be to create a standard template for all pages to follow.
Well, viewing the site was a little shock at first, but it was not the site's content. In general, the whole site looks more like a personal webpage than a commercial website. The general design is very bad and the graphics are lacking.
I must say.. the site does offer a very focused type of product.. but that is not the issue at hand.