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	<title>WebProNews &#187; PC Magazine</title>
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		<title>Rubel vs. PC Mag</title>
		<link>http://www.webpronews.com/rubel-vs-pc-mag-2007-04</link>
		<comments>http://www.webpronews.com/rubel-vs-pc-mag-2007-04#comments</comments>
		<pubDate>Wed, 18 Apr 2007 15:11:15 +0000</pubDate>
		<dc:creator>Mathew Ingram</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Commentary]]></category>
		<category><![CDATA[PC Magazine]]></category>
		<category><![CDATA[Rubel]]></category>
		<category><![CDATA[Steve Rubel]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37081</guid>
		<description><![CDATA[<p>Maybe it&#8217;s just me, but I don&#8217;t get most of <a href="http://www.techmeme.com/070417/p77#a070417p77" title="reaction to Steve Rubel&#8217;s little Twitter-related gaffe">the reaction</a> to Steve Rubel&#8217;s little Twitter-related gaffe (Twaffe?), in which he said that he throws his PC Magazine in the trash, and now has <a href="http://www.micropersuasion.com/2007/04/open_letter_les.html" title="Rubel apologizes">had to apologize</a> to the editor-in-chief of PC Mag, etc. First of all, you mean they still publish PC Mag? Who knew. I stopped subscribing years ago, and so did anyone else with any sense.</p>
]]></description>
			<content:encoded><![CDATA[<p>Maybe it&rsquo;s just me, but I don&rsquo;t get most of <a href="http://www.techmeme.com/070417/p77#a070417p77" title="reaction to Steve Rubel&rsquo;s little Twitter-related gaffe">the reaction</a> to Steve Rubel&rsquo;s little Twitter-related gaffe (Twaffe?), in which he said that he throws his PC Magazine in the trash, and now has <a href="http://www.micropersuasion.com/2007/04/open_letter_les.html" title="Rubel apologizes">had to apologize</a> to the editor-in-chief of PC Mag, etc. First of all, you mean they still publish PC Mag? Who knew. I stopped subscribing years ago, and so did anyone else with any sense.</p>
<p><span id="more-37081"></span></p>
<p><img align="left" alt="Oops!" src="http://images.ientrymail.com/webpronews/articlepictures/oops.jpg" class="left" title="Oops!" />And secondly, yes I totally understand that it was probably unwise of Steve to <a href="http://twitter.com/steverubel/statuses/26737381" title="Rubel talks abou PC Magazine">say that</a> about PC Mag, seeing as how Edelman pitches companies to PC Mag, and that we all have to watch what we say now, Twitter is not like instant messaging, etc. etc. Totally get that. But still &mdash; what the hell is Jim Louderback doing posting <a href="http://strumpette.com/archives/364-EXCLUSIVE-PC-Magazine-Considers-Edelman-Boycott.html" title="Jim Louderback on what Rubel said">a long commentary</a> on what Rubel did to some anonymous PR gossip rag like Strumpette? He has his own website, although it currently just <a href="http://www.louderback.com/" title="Jim Louderback bio">hosts a bio</a> and some links. Why not put it there?</p>
<p>Better yet, why not post a comment on Steve&rsquo;s blog, or send him an email? Or talk to Edelman privately? Instead, he posts it on Strumpette, and muses aloud about penalizing Edelman in some way &mdash; not to mention that he takes what Rubel said completely out of context. What kind of person does that? It&rsquo;s like overhearing someone say something offhand on the streetcar and then writing a letter to the editor of the local newspaper. Bizarre.</p>
<p><a href="http://www.mathewingram.com/work/2007/04/17/rubel-vs-pc-mag-bizarre/#comments" title="Comment on Rubel and PC Magazine">Comments</a></p>
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