3 Reasons Why Your AdCenter Campaign Could Be Paused

3 Reasons Why Your AdCenter Campaign Could Be Paused

By Chris Crum September 15, 2009

Microsoft shared some info, aiming  to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.

Micrsoft on Why UK Advertisers Should Use adCenter

Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have posted some reasons they think users (at least in the UK) would benefit more from adCenter than its "main adCentercompetitor."

New Google AdWords Beta Expands Internationally

Google launched limited beta testing of a new AdWords campaign management interface back in November. At first it was only available to a limited number of US advertisers. Now the company has expanded the testing to more US advertisers as well as advertisers in the UK and Australia.

Google AdWords Gets a New Payment Option

Google has introduced a new feature for AdWords called "Make a Payment," which allows users to initiate a credit card payment for any amount they want, when it’s convenient for them. The feature allows for overpaying to cover future costs as well.

Maximize Your Limited Budget for Google AdWords

When dealing with Google AdWords campaigns, advertisers have several options for selecting keywords. PPC expert and Founder of ClickEquations Craig Danuloff talked with me about when to use each one, and provided some advice about getting the most out of your campaign on a limited budget.

Chris Crum: When should advertisers use Exact Match?

Update on Organic SEO and PPC

In the search industry we’ve all heard and read each of those terms quite frequently. We’ve each ran across those who believe their way is the only way, and then there are others who don’t express their opinions as strongly, but still prefer one way over the other. And lastly, there are those who use both methods.

Report: Nearly 90% Don’t Pay Attention to PPC Ads
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The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.

Click Fraud Thriving On the Web

Click Forensics has released its pay-per-click (PPC) fraud numbers for the third quarter of 2007.

I’ve Had It With Google Conspiracy Theories

Okay people, enough is enough.  I can’t go through a day anymore without reading some article or other about how Google has been seduced by the power of the dark side.  It’s debunking time. 

Don’t Waste Your Pay-Per-Click Budget
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Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Time to Schedule Your Pay-Per-Click Ads

The WSJ tackles a reader question about the best time to schedule PPC ads. Of course, WSJ knowing nothing about the subject, turns to recent comScore data for its answer.

Yahoo! Sued Over PPC Ad Placement
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Yahoo!’s got some splainin’ to do after a lawsuit filed in New Jersey alleging that the search marketing company not only charged premium PPC rates for ads appearing on spyware, typosquatter, and parked domain sites, but also pumped up the volume of ads served to boost financial reports.