Pay-Per-Click | WebProNews

Report: Nearly 90% Don't Pay Attention to PPC Ads

By Navneet Kaushal - Fri, 01/11/2008 - 9:57am.

The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.

News Tags: Search, Advertising, Google, PPC, AdAge, Search Marketing, Pay Per Click, Search engine marketing, SEM, Pay-Per-Click

I've Had It With Google Conspiracy Theories

By David Honig - Fri, 06/22/2007 - 11:30am.

Okay people, enough is enough. I can’t go through a day anymore without reading some article or other about how Google has been seduced by the power of the dark side. It’s debunking time.

News Tags: Search, Advertising, Google, CPM, CPC, Pay-Per-Click, PPC, Search engine marketing, conspiracies, SEM

Don't Waste Your Pay-Per-Click Budget

By Brian Carroll - Mon, 11/27/2006 - 5:40pm.

Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

News Tags: Advertising, Yahoo, sales, Pay-Per-Click, leads, Delicious, InTouch, Web, Money, comments, CRM, Digg, budget, WebProNews, blog, Bookmark, B2B

Yahoo! Sued Over PPC Ad Placement

By Jason Lee Miller - Thu, 05/04/2006 - 10:15am.

Yahoo!'s got some splainin' to do after a lawsuit filed in New Jersey alleging that the search marketing company not only charged premium PPC rates for ads appearing on spyware, typosquatter, and parked domain sites, but also pumped up the volume of ads served to boost financial reports.

News Tags: Advertising, Yahoo, Pay-Per-Click, PPC, Ads