Microsoft shared some info, aiming  to "demystify" downtime in adCenter campaigns. adCenter advertisers may sometimes find that their campaigns are paused, when they check their accounts. Microsoft names three reasons you might see this.

Abby Johnson of WebProNews had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.

Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.

1. Focus your ads on low prices and savings.

Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.

Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced "New Interface Thursdays." Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.

Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have posted some reasons they think users (at least in the UK) would benefit more from adCenter than its "main competitor."

Google launched limited beta testing of a new AdWords campaign management interface back in November. At first it was only available to a limited number of US advertisers. Now the company has expanded the testing to more US advertisers as well as advertisers in the UK and Australia.

Google has introduced a new feature for AdWords called "Make a Payment," which allows users to initiate a credit card payment for any amount they want, when it’s convenient for them. The feature allows for overpaying to cover future costs as well.

When dealing with Google AdWords campaigns, advertisers have several options for selecting keywords. PPC expert and Founder of ClickEquations Craig Danuloff talked with me about when to use each one, and provided some advice about getting the most out of your campaign on a limited budget.

Chris Crum: When should advertisers use Exact Match?

In the search industry we’ve all heard and read each of those terms quite frequently. We’ve each ran across those who believe their way is the only way, and then there are others who don’t express their opinions as strongly, but still prefer one way over the other. And lastly, there are those who use both methods.