All Posts Tagged Tag: ‘Paul Pellman’
Click Forensics has introduced a new tool to help marketers combat click fraud.
The new tool is called "Block List" which provides ad networks with a continually updated list of visitor IP addresses and publishers known to generate online click fraud. Block List can be used with the Click Forensics platform to block invalid traffic and to shift advertsing dollars to other sources that offer better results.
The Block List tool could help marketers reduce the rate of click fraud between 15 to 25 percent according to Click Forensics.
Instagram’s anti-nudity policy and the backlash toward it have been well-documented. But now it appears that maybe, just maybe, the company has thought about rethinking that? Probably not – for plenty of reasons that mostly deal with advertising and its parent company Facebook. But according …