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Paul Kim
Mozilla's Marketing Misfire
Mozilla, makers of the Firefox browser (my preferred browser due to the amazing plugins) wants to lure Internet Explorer users. They have a new marketing campaign that hasn’t gone over so well. The theme of the campaign is Fight Against Boredom, suggesting that IE is a boring option. Here’s a line to give you the idea of the 70s goofy feel of the campaign’s song (Rise Up! Rise Up!). The world is such a great big place with so much to do. You can ski, eat green eggs, ride bikes, or start a coupe.
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