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Patents Articles

Google Patents Hint At Ad Choices

Several patent applications made by Google point toward a product that allows people to drop specific advertisements into their online communications.

Local Search Patent Holder Threatens Everybody

Verizon is first on a London-based company’s list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.

Google Patents Profiling of Online Gamers
In March Google acquired the in-game advertising technology firm Adscape Media. Though some have their doubts, advertising within video games is seen as an effective way to reach the coveted demographic of men 18-34. According to Google:

Google Files Patent For Targeting In-Game Ads
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With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in the worlds of both online and offline gaming. In a patent filing, the company outlines particular strategies that it is seeking to implement to gather specific information on gamers in order to tailor personalized advertising toward them.

USPTO Wiki-fies Patents, Pooh-poohs P2P
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The US Patent and Trademark Office is swamped, so they’re going the Digg.com route. Embarking on a patent review pilot project that will allow the online public to comment on patent applications, the USPTO is hoping the experts of the world will share the load.

The USPTO is not, however, that keen on P2P.

Microsoft Applies For Anti-Phishing Patent

In a recent bevy of application disclosures, it was discovered that in September of last year, Microsoft applied for a patent regarding methodology for notifying Internet users whether or not a particular URL is associated with a list of known phishing sites.

We’ve all gotten the e-mails before. In what appears to be correspondence from a legitimate company, a letter comes across our respective e-mail client urging us to “verify our account information” by giving up the skinny on our bank accounts, credit cards, and social security numbers.

Google Clinches Two Big Patents

Google has clinched two significant patents this week. The first patent is related to methods for estimating similarity between web pages and documents.

Microsoft Seeks Content Syndication Patents

Microsoft has filed two separate patent applications, seeking to gain exclusive rights to technology used to obtain, organize, and read news feeds distributed via Real Simple Syndication (RSS).

Google’s More Tab Expands With Patents and Blogs

Google has added two more links to its expanding “More” box that pops out of its search engine tabs.

Social Media and Search News Thursday

Ron Belanger from Yahoo does a decent job explaining, “Engagement, Search and Social Media” in a video over at iMedia Connection.

Google Patent – Full-Text US Patent Searching

Off lately Google has introduced a new service, Google Patents search engine through which people can search full-text of US patents dating back to 1790 till middle of 2006.

Google Patents GUI

Apparently, Google has filed a patent for their search result page design.

The Patent Ploy

Microsoft to Offer Sales Support for Novell’s Suse Linux… Huh? Did I hear that right? Yep, there it is again: Linux to work with Windows.

Google Patents Editorial Favorability

The US Patent and Trademark Office awarded Google a curious patent on Tuesday, filed for in 2000. The patent covers a “system and method for supporting editorial opinion in the ranking of search results.” Observers are still uncertain if the patent is merely an “artifact” or a signal for a new direction in Google News.

PPC Patent Bid War On The Horizon

According to a couple of sources, there are some very early patents (filed in 1996 and awarded three years later) on pay-per-click advertising that could spark a bidding war. The patents cover systems and methods for online advertising rather than the technology for it, and have been dormant for years after the filing company went under.

The Latest List Of Search Patents

In the who-has-the-most-search-patent-applications competition, Google has won the latest round, with Yahoo coming in second. (There is, of course, no such contest, but it makes things more interesting to pit the companies against each other.)

The Wonderful World Of Search Patents

There were quite a few patent applications filed this week. Some of them were rather mundane; others looked more interesting. In terms of sheer volume, Yahoo led the way with five, while Google requested four. Go Daddy, Ask.com, and Xerox tied for last with one application each.

Verizon Calls Vonage On Patents

Things just go from bad to worse for Vonage. On top of a tanked initial public offering (IPO) and a class action shareholder lawsuit, Verizon has filed a patent infringement lawsuit against the voice-over-internet protocol (VoIP) company in a Virginia federal court.

Search Patents Of The Week

In the latest round of search patents, Microsoft came out ahead – the software company was granted four. IBM and Yahoo snagged two patents each, and the U.S. Patent and Trademark Office saw fit to allow Google one new patent.

Search Patents Show Promise

A roundup of the latest search patents shows some interesting developments. As gathered and noted by SearchEngineWatch, Yahoo, Microsoft, IBM, and Amazon all have new tweaks and developments in play, with Yahoo actually receiving two patents and Microsoft being granted three.

Burst Squeezing Apple Over Patents

Apple sued Burst in January 2006 and sought a declaratory judgment to invalidate Burst’s patents on video and audio real-time delivery technology, and now Burst has responded with a counterclaim seeking damages, royalties, and an end to Apple’s infringement.

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