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Patents Articles

Does Microsoft Have Walls After All?
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Microsoft is just not having much luck with the publicity of their latest $300 million ad campaign. I’m sure you are well aware of the Seinfeld fiasco. In case you’re not, Microsoft kicked off this huge campaign with a pair of long and drawn out ads featuring Bill Gates and comedian Jerry Seinfeld.

Google Barges Into the Ocean
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Google’s quest for global domination organization is taking a step further as it moves out into the ocean. Yes, Google intends to have a presence not only in outer space, but in the sea as well.

Microsoft Patents Key Functionality

Would you believe that Microsoft has just patented the concept utilized by the "page up" and "page down" keys commonly found on computer keyboards? That seems to be the case according to U.S. Patent number 7,415,666.

Will Dell Remove Its Head from the Cloud?
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Dell thought they could take the phrase "cloud computing" and keep it for themselves. It appears (for the time being at least) that they will have no such luck.

The company filed with the U.S. Patent and Trademark Office (USPTO) to trademark the term, but its request has ultimately been denied because it has been established as a generic term.

Google Sued By GraphOn
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The week is not off to a great start for Google.  GraphOn Corporation issued a release bright and early this morning stating that it is suing the search giant for patent infringement.

eBay Settles Patent Suit With MercExchange
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eBay and MercExchange have reached a settlement that finally puts to rest a patent dispute that at one time went as high as the U.S. Supreme Court and that started back in 2001.

eBay and MercExchange had been involved in litigation over MercExchange’s patents and eBay’s online auctions and fixed price related ecommerce operations.

Amazon Receives Patent On (Slightly Special) Error Pages

Amazon.com is a decent place to shop for books, CDs, or whatever else you like.  It’s also a good site to read reviews, even if you do your buying elsewhere.  But the company has once again embarrassed itself by receiving an obvious patent.

Google Looking to Recognize Text in Images

Information Week has reported that in June of 07 Google filed a patent application, which has just become available, outlining a “method of optical character recognition in digital images.” The application seems to cover both static images as well as video. The ability to do this could radically change a number of existing Google services as well as again change the way the Internet marketing world interacts with images and video.

Google Notebook Could Influence Rankings

Google has filed 3 new patents for its Google Notebook service which suggest plans to use Notebook listings as an additional factor in calculating Google’s search engine rankings.

Bill Slawski reported on the new Google Notebook patents; highlighting the points in the 3rd patent (Presenting Search Result Information) that refer to potential ties between Google Notebook content and Google’s ranking algorithm.

Microsoft Tries To Patent Conversational Closers
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Can’t be bothered to type “goodbye” at the end of IM conversation?  That’s okay – Microsoft wants to do it for you.  The real kicker, though, is that Microsoft also wants to patent this practice.

Patent Examination Goes Social

There is little doubt that patents are driving innovation. However, those same patents can hinder the progress if applied incorrectly.

Google Patents Hint At Ad Choices

Several patent applications made by Google point toward a product that allows people to drop specific advertisements into their online communications.

Local Search Patent Holder Threatens Everybody

Verizon is first on a London-based company’s list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.

Google Patents Profiling of Online Gamers
In March Google acquired the in-game advertising technology firm Adscape Media. Though some have their doubts, advertising within video games is seen as an effective way to reach the coveted demographic of men 18-34. According to Google:

Google Files Patent For Targeting In-Game Ads
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With its purchase of Adscape, Google sent a clear message that it was looking to establish an advertising presence in the worlds of both online and offline gaming. In a patent filing, the company outlines particular strategies that it is seeking to implement to gather specific information on gamers in order to tailor personalized advertising toward them.

USPTO Wiki-fies Patents, Pooh-poohs P2P
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The US Patent and Trademark Office is swamped, so they’re going the Digg.com route. Embarking on a patent review pilot project that will allow the online public to comment on patent applications, the USPTO is hoping the experts of the world will share the load.

The USPTO is not, however, that keen on P2P.

Microsoft Applies For Anti-Phishing Patent

In a recent bevy of application disclosures, it was discovered that in September of last year, Microsoft applied for a patent regarding methodology for notifying Internet users whether or not a particular URL is associated with a list of known phishing sites.

We’ve all gotten the e-mails before. In what appears to be correspondence from a legitimate company, a letter comes across our respective e-mail client urging us to “verify our account information” by giving up the skinny on our bank accounts, credit cards, and social security numbers.

Google Clinches Two Big Patents

Google has clinched two significant patents this week. The first patent is related to methods for estimating similarity between web pages and documents.

Microsoft Seeks Content Syndication Patents

Microsoft has filed two separate patent applications, seeking to gain exclusive rights to technology used to obtain, organize, and read news feeds distributed via Real Simple Syndication (RSS).

Google’s More Tab Expands With Patents and Blogs

Google has added two more links to its expanding “More” box that pops out of its search engine tabs.

Social Media and Search News Thursday

Ron Belanger from Yahoo does a decent job explaining, “Engagement, Search and Social Media” in a video over at iMedia Connection.