Hyundai, Reebok, Puma, Polo Ralph Lauren, and Michelin are all being sued by the same company for patent infringement. The patent involves technology that allows customers to customize products on the companies’ websites. But it’s not just the scale of the suit that will get attention, but also the timing, and who’s bringing it.

The latest contribution to the Google Public Policy blog, on the topic of patent reform and Google’s stance, received a pointed rebuttal from a Brookings Institution guest scholar.