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Partners Articles

Venture Firm Heavily Finances Heavy.com

Heavy.com an online video site catering to males 18-34 has closed a $20 million financing round from Polaris Venture Partners. This is the second round of funding from Polaris, which forked over $10 million to the company in early 2006. The funding will be used to broaden Heavy’s network globally and create new brands.

Journal Register Co. Partners With Google

The New Haven Register, which Journal Register Company describes as its “flagship newspaper,” entered a print ad partnership with Google earlier today. And as the parent company stated, the New Haven Register is joining “more than 50 major newspapers across the U.S. that are currently participating in the Google program.”

Small Ad Marketplaces: Can They Get Big?

The past couple of years has been great for online advertising.

Performancing Partners to Launch Network Ads

ProBlogger’s Darren Rowse posted this morning that the Performancing Partners Ad Network will soon be launching non-site-targetted network ads.

Advertising.com Partners With Mitsui In Ad Deal

Advertising.com announced a deal yesterday that it will collaborate with Japanese company Mitsui & Co. Ltd. to serve the Japanese online advertising market.

600 New WAS Community Edition Partners

IBM announced last week that more than 600 partners have joined the WAS Community Edition (WAS CE) partner initiative that was launched 6 months ago. And that over 200 ISVs have already developed applications that support WAS CE.

How To Sneak-Peak On Traffic

Do you ever wonder what’s the traffic of ProBlogger, GeekZone or The Bastardly ?

Attention on Second Life

It’s coming thick and fast now – commentary and news on which business is doing what in Second Life.

Thanks to our Pilgrim Partners

Every blog has “sponsors” these days, but only Marketing Pilgrim brings you Pilgrim Partners. These are more than just companies that help pay the bills – although that helps – but great companies that we recommend our readers check out.

How Much is That Link Worth?

Text-Link-ads.com has a link ads calculator that purports to tell you how much an ad link on your site (or someone else’s) is worth.

Warner Partners with Brightcove to Mimic YouTube

Warner Music Group signed a deal with Internet video provider Brightcove that will spread Warner-owned videos around the web in a free, ad-supported form.

Google In Talks With BEA Systems

BEA Systems, a self-declared “world leader in enterprise infrastructure software,” is in talks with another company about “partnering on a new initiative.”

Blackboard Partners With Google, SAP
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Blackboards are being phased out – whiteboards are the standard teaching tool in classrooms these days. The Blackboard company is keeping up with the times, though, and making powerful friends. Earlier this morning, Blackboard announced new “partner initiatives” with Google, and yesterday, it formed a “global agreement” with SAP.

Performancing Partners Ad Network

Nick and company at Performancing are gearing up their ad network according to a blog post today. Via Threadwatch.

Socialtext Partners with Dan Bricklin on wikiCalc

Socialtext partnered with Dan Bricklin (inventor of VisiCalc) to exclusively distribute, redistribute and co-develop wikiCalc — the social spreadsheet.

News Corp Partners On Net Safety Ads
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Seeking to allay concerned parents and skittish advertisers, MySpace parent News Corp has joined with The National Center for Missing & Exploited Children (NCMEC) and the Advertising Council to distribute public service ads about online safety.

Yahoo Search Partners With Offermatica and Optimost

According to MediaPost, Yahoo will start recommending the services of both Offermatica and Optimost – both companies offer conversion optimization, A/B testing and multi-variable testing.

7 Awesome WordPress Plugins

One of the great things about WordPress is that it can basically do anything you want.

Silas Partners and Web 2.0 in the Christian Community

Churches and ministries are really getting into blogging, podcasting, and yes, even social networking sites.

Oodle Partners with Lycos and Backpage

We’ve gotten a sneak peak at a new press release coming out later today from classified search engine Oodle.

Brands, Blogs & Search in 2006

The Magazine DM News publishes a supplement called “Outlook” each year that collects interviews and articles from some of the leading direct marketers and their perspectives on the coming year in direct marketing.