All Posts Tagged Tag: ‘Parks Associates’

Netflix Beats Cable for Customer Satisfaction

A new study has revealed that customers rate Netflix Watch Instantly higher in customer satisfaction than premium broadcast TV. The study, from market research and consulting firm Parks Associates, cites the low cost and high viewing flexibility of Netflix streaming as part of the reason for the service’s popularity. “Consumers can pay for a month of Netflix for about the …

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Online Video Ad Revenue To Surpass $1.3 Billion

U.S. online video advertising revenue is on track to surpass $1.3 billion this year, according to a new report from Parks Associates.

Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history is the reason behind the figures.

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