WebProNews - Panama

Google Leads Others In CPC Inflation

Jason Lee Miller — Tue, 29 Jan 2008 12:22:57 -0500

Google takes in nearly 77% of the total search advertising spend, as of Q4 2007, and raked in 97% of all ad spend increases, according to a study by Efficient Frontier. Despite Nielsen's recent report that Google search share had slightly decreased, numbers like these on the advertising revenue side could mean good things for a flagging Google stock price.

Hackers Crash Panama’s Assembly Web Site

Mike Sachoff — Tue, 22 Jan 2008 09:25:00 -0500

Internet hackers brought down the Web site of Panama's National Assembly and briefly posted an American flag there, after the legislature voted in as its president a man accused of murdering a U.S. soldier.

Yahoo Search Marketing Celebrates Wild Year

WebProNews Staff — Thu, 27 Dec 2007 12:54:51 -0500

As Yahoo's new Panama search marketing system took over the contextual ad duties for Yahoo properties, clients of the company witnessed plenty of changes through 2007.

Yahoo Talks New Panama Features

Navneet Kaushal — Thu, 29 Nov 2007 14:16:59 -0500

TheYahoo! Panama team has been working on new methods through which advertisers can fine-tune their ad campaigns. The details of these enhancements to their service are available at the YSM blog.

Mastering Panama / Yahoo! Search Marketing

Andy Beal — Thu, 18 Oct 2007 14:55:18 -0400

What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read.

Yahoo Takes Panama To Taiwan

Doug Caverly — Thu, 06 Sep 2007 14:00:24 -0400

Sponsored searches in Taiwan may have just gotten a bit better - Yahoo introduced the upgrade known as Panama. Unfortunately, this will once again lead us towards something resembling a geographical “Who’s on First?” routine.

Beaches Tops In Web Cam Searches

Jason Lee Miller — Mon, 23 Jul 2007 11:43:42 -0400

Ah, the Web cam. So simple, so abused. But they can be used for good, and though you might assume the Internet (as in, the collective online population) uses them mostly for nefarious and seedy peeping-Tom purposes, that's not really true, not mostly.

Yahoo Panama Walks Into Australia

Doug Caverly — Thu, 12 Jul 2007 10:29:24 -0400

This is the problem with Yahoo’s name for “Panama”: it sounds quite strange when you discuss it in relation to other countries. Nonetheless, the new ad system has found its way into Australia and New Zealand.

Panama Sails Out With Updates

WebProNews Staff — Fri, 29 Jun 2007 11:12:44 -0400

Yahoo's search marketing program, aka Panama, received some adjustments that should benefit campaign managers.

Recent Yahoo Panama Upgrades

Lee Odden — Fri, 29 Jun 2007 09:59:43 -0400

Yahoo Panama is on the upgrade path with several new features to help advertisers streamline account management:

Reprise: Small Budgets Pay More With Panama

WebProNews Staff — Thu, 21 Jun 2007 13:24:08 -0400

Among the analysis of Yahoo's new search marketing system by Reprise Media came the revelation that smaller monthly spenders have seen cost per click prices rise.

Yahoo Features Analytics, Conversion Tweaks

WebProNews Staff — Fri, 18 May 2007 08:15:39 -0400

Work on the Panama search marketing product continues at Yahoo, with some new updates announced to assist their advertising clients.

Translating AdWords to Panama

Navneet Kaushal — Thu, 10 May 2007 11:18:45 -0400

Not as easy as ABC, but a little more systematic than that is the process of converting Google AdWords Campaign into Yahoo Panama.

GotAds gives a list of uncomplicated steps for those interested.

Do Search Marketers Need One More Ad Vendor?

Mike Moran — Thu, 26 Apr 2007 10:20:30 -0400

I'm constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all searches. Most marketers should also look at Yahoo!, which handles about one-quarter of all searches—their Panama platform has made them an even more interesting choice for ad spending.

Yahoo Challenges Google On Analytics Front

Joe Lewis — Wed, 18 Apr 2007 12:24:02 -0400

Search engine marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Google has offered free analytical tools to webmasters for some time, but now site owners are starting to take notice of the new measurement tools contained within Yahoo’s Project Panama.

Yahoo Search Drops, As Does Its Stock

WebProNews Staff — Tue, 17 Apr 2007 19:27:29 -0400

Yahoo gave away 0.6 percent of US search engine market share in March 2007, with Google and Microsoft gaining at Yahoo's expense by comScore's numbers. Higher expenses in the first quarter led to shares of YHOO sinking after hours.

Google AdWords Gets Update Along w/ Outage

Andy Beal — Fri, 13 Apr 2007 11:57:46 -0400

When I saw that Google had announced a new look for AdWords, my heart skipped a beat as I envisioned a sexy new interface that would put Yahoo’s recently launched Panama to shame. Alas, if it weren’t for the announcement, you get when logging in to AdWords, you may not have even noticed a change.

Viacom, Yahoo Sign Online Advertising Deal

Joe Lewis — Wed, 11 Apr 2007 11:41:51 -0400

A deal has been announced that will see Yahoo act as the exclusive provider of sponsored search and contextual ads to all of Viacom's web properties.

Analysts and commentators have suggested that Viacom’s billion-dollar lawsuit against Google may have been as much a contributing factor as its confidence in Yahoo’s ability to effectively monetize traffic.

It appears that Google’s loss is Yahoo’s gain, at least when it comes to dealing with Viacom.

UK Yahoo Panama Migration Started w/ Full Launch In Q2

Dan Sharp — Fri, 23 Mar 2007 21:02:07 -0400

Account migration to Yahoos much anticipated Panama ad platform has already started in the UK. Yahoo are working with agencies & select advertisers as we speak to tighten up campaign structure to ensure the transition is smooth. The first ‘group’ of accounts will be fully migrated accross to the new platform over the next few weeks, before the initial launch.

Yahoo Admits Problem Clicks Reach 15%

Andy Beal — Thu, 22 Mar 2007 15:24:59 -0400

Now that Yahoo CEO Terry Semel has gushed we expect to see “some very exciting numbers” in Q1 from Yahoo, in part due to the launch of Panama, the company has decided it’s time to tackle click fraud head-on.

Yahoo has today announced the promotion of Reggie Davis to a new position within the company - vice president of marketplace quality. Basically, his role will be to reduce the amount of click fraud on the Yahoo search network and improve relations with advertisers, or what CNET is calling a “click fraud czar.”

Along with the move comes details from Yahoo on the “discard rate” - similar to Google’s “invalid clicks” - it sees on the Yahoo Search Marketing platform.

Yahoo: Getting Up Off The Mat

Joe Lewis — Wed, 21 Mar 2007 15:40:09 -0400

Early statistics show that Yahoo is seeing an increase in revenue due to Project Panama, the company’s next generation platform for online advertising. With revenues heading in a positive direction for a change, and analysts praising the company for recent acquisitions, is it possible that Yahoo may be making a comeback?

Yahoo Is Back, Just Ask Them

WebProNews Staff — Wed, 07 Mar 2007 06:34:22 -0500

The difficulties of 2006 have given Yahoo's top executives new hope for this year, as early indications show their new advertising system has been working as advertised.

What Everyone Should Know About Yahoo Panama

Navneet Kaushal — Tue, 06 Mar 2007 09:34:17 -0500

With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change.

Pros and Cons of Yahoo Panama

Scott Van Achte — Thu, 01 Mar 2007 20:00:42 -0500

Near the end of 2006 Yahoo officially unveiled the new back end for Yahoo Marketing Solutions, widely referred to as the ‘Panama’ Update. Since then they have been slowly allowing the upgrading of accounts from the old into the new system. While not everyone has had a chance to have their accounts switched over, it is expected that all will be upgraded by the end of this quarter.

Yahoo Click Throughs On The Rise

Dave Davies — Mon, 26 Feb 2007 19:26:08 -0500

Good news came to Yahoo! and it's advertisers today in the form of a ComScore report. For those of you who read this blog regularly or, to be more accurate, any SEO blog regularly, you'll recall that back on February 5th Yahoo! launched it's new advertising system Panama. As one could expect, the changes have been monitored closely by Yahoo!

ComScore today released their finding on the changes in click through rates on Yahoo! ads. And they are:

Yahoo - Can it Catch Google?

Andy Beal — Mon, 26 Feb 2007 11:29:38 -0500

I was asked by Business Week to provide an opinion piece on Yahoo’s new search marketing platform.

As an opinion piece, I was asked to pick one side and provide supporting evidence to back up my stance. As I’ve already stated how impressed I am with Panama, I went with the positive.

New Ranking Model Gives Yahoo A Boost

Joe Lewis — Mon, 26 Feb 2007 09:15:05 -0500

Three weeks ago, Yahoo introduced its new ranking model to the search world. Armed with new ad grouping, geo-targeting, and quality score features, the platform already seems to be yielding very positive results for the company.

Yahoo's Local Ad Options At New Panama

Navneet Kaushal — Sat, 17 Feb 2007 17:56:53 -0500

The second part of Yahoo Local Advertising Options, Post-Panama at ClickZ has some fine tips on local search marketing. Patricia Hursh, the author of this writeup explains intricately which ad product is best for your online marketing needs.

Yahoo Sheds More Light On Quality Score

Joe Lewis — Fri, 09 Feb 2007 10:54:33 -0500

Last week, Yahoo launched its new Panama search platform amidst much buzz throughout the blogosphere. As part of the new model, Yahoo will be implementing a scoring system to determine ad quality, which will in turn have an influence on bid prices for keywords.

We’re less than two weeks into Panama, and already Yahoo has been more forthcoming with information concerning its quality score calculation that Google was within the first two months.

Yahoo Switching to Panama Platform Today

Andy Beal — Mon, 05 Feb 2007 15:16:21 -0500

Monday February 5th, 2007, will be a day that goes down in search engine history. At 3pm PST today, Yahoo will bring together 30 to 40 engineers and start migrating the old Overture pay-per-click platform over to the new "Panama" model.